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TyC Sports: Jogo Bendito

Advertising Agency: Y&R, Argentina
Executive Creative Directors: Martín Mercado, Darío Rial, Diego Tuya, Martín Goldberg
Creatives: Nicolás Massimino, Nicolás Ochoa
General Account Director: Eugenia Slosse
Account Executive: Victoria Rossetti
Executive Agency Producer: Luis Pompeo
Agency Producer: Agustín Borgognoni
Editing: Guillermo Paz, Maximiliano Scheggia
Post Production: Daocho Gabriel Mongardi
Sound: Twins

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5 comments

Perkptar's picture
Perkptar
376 pencils

Bien jalado, Francisco. Para atrás ni para coger impulso. Well done, chicos.

Andrés Téllez V.
consumo|sentido

Mr. The Bear's picture
Mr. The Bear
233 pencils

My first thought "this is so wrong" but I actually like it......

Bear It

italobarbiero's picture
italobarbiero
18 pencils

I actually felt the same. And at the end, being an argentine like the Pope, I know he approves of this 100%. What I may not agree with is that TyC Sports makes a lot of money with this. I hope they ask the Pope to what cause or charity he would like to contribute with some of the revenues TyC will receive from this ad.

kleenex's picture
kleenex
25556 pencils

not bad.

ironman1979's picture
ironman1979
1038 pencils

Gold on the Cannes category: best use of Pope's speech

Advertising in funnier than making weapons.

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