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Twix: Crooked face

Advertising Agency: AlmapBBDO, Brazil
VP Creatives: Dulcidio Caldeira & Luiz Sanches
Creatives: Dulcidio Caldeira, Cezar Herszkowics, Marco Monteiro, Renato Fernandez
Agency Producer: Egisto Betti
Production Company: Hungry Man/ Brazil
Director: Bryan Buckley
Executive Producer: Alex Mehedff, Renata Dumont
DP: Scott Henriksen
Line Producer: Rodrigo Castello
Post Production Supervisor: Rodrigo Oliveira
Editor: Paulo De Barros
Post Production/3D: Tribbo Post
Audio Prod Co.: Raw Audio Production
Song: "On The Sunny Side Of The Street”

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15 comments

Davosk's picture
Davosk
4833 pencils

Strange take on 'Have a break'. Copied Kit Kat strategy.

clayology com's picture
clayology com
247 pencils

Yea...quite similar.

Ads u create needs Attention!! http://www.claycardstudio.com

Marlus Lau's picture
Marlus Lau
1806 pencils

Haha, this is crazy. Quite unexpected..

Wordnerd's picture
Wordnerd
6662 pencils

didn't see that coming :)
But i agree, that this is Kit Kat

sirvan's picture
sirvan
29870 pencils

Crazy spot. Not bad.

But I have a problem with the whole "pause" concept. So yes, there's 2 sticks. And when you put them in a circle they look like a "pause" button. …Really? And then you eat a snack, it's like a little pause during the day. Got it. Wait, what?

Let me put it this way: I'm sure when the creatives that came up with this sold it to the client, they were a bit shocked.

+++

"I love some things, and don't love some other things."

Oso89's picture
Oso89
60 pencils

When it started i think it woulb be like the coca cola comercial, the one whit the ugly brothers. But i really like this ad

Yorch19's picture
Yorch19
48 pencils

amazing Idea!! Well done!!

"Imagination is more important than knowledge"

mgriff21's picture
mgriff21
592 pencils

This is better than the Kit Kat commercial. better set up, better result, great art direction. very nice.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

morse's picture
morse
15910 pencils

I don't like it. It makes little sense to me. Sorry

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kgeiger's picture
kgeiger
7092 pencils

What's up with the agency location as USA?

ivan's picture
ivan

Ooops, my bad. Thanks for noticing!

Ivan Raszl, admin of AotW

Chori Arg's picture
Chori Arg
173 pencils

I can't believe it. America is a continent with many countries in it, not just united states. Brazil is one of those.

mycidea's picture
mycidea
90 pencils

Funny story. suitable for confectionery

thenewguy's picture
thenewguy
127 pencils

What I really like about this idea is it has potential. The idea of what you can do if you stopped time is limitless. Congrats on finding a concept that you can really squeeze the juice out of.

monsieurange's picture
monsieurange
520 pencils

But... a boxer can't have a pause.

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