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Twinings: Sea

Advertising Agency: AMV BBDO, UK

Executive Creative Director: Paul Brazier

Copywriter: Diane Leaver

Art Director: Simon Rice

Agency Planner: Bridget Angear, Michael Lee

Media Agency: Zenith Optimedia

Media Planner: Lucy Affleck

Production Company: Psyop / Smuggler

Director: Psyop

Psyop Creative Director: Kylie Matulick

Executive Producer: Neysa Horsburgh

Producers: Mark Knockles, Jenn Dewey, Amanda Miller, Hillary Thomas

Associate Producers: Minh Ly, Anu Nagaraj

3D lead: Kyle Cassidy

Animation Lead: Dan Vislocky

Compositing Leads: Danny Koenig, Julie Lenoble

Compositor: Cris Kong

Storyboards: Vinny Dellay, Josh Weisenfeld,

Storyboard colorist: Danelle Davenport

Editorial: Brett Nicolletti

Lead Design: Paul Kim

Additional Design: Andrew Park, Georgia Tribuiani, Kenesha Sneed

Modeling and Texturing: Rie Ito, Ibtisam Ahmed

Rigging: Sean Kealey

Pre-Vis Animation: Blake Guest, Dan Vislocky

Animators: Dan Vislocky, Minor Gaytan, Chris Meek, Jacob Frey, Sashdy Arvelo, Yvain Gnabro, Todd Akita

3D: Katie Yoon, David Chontos, David Barosin, Barry Kreigshauer, Hao Cui, Roman Kaelin, Eric Rosenthal, Andreas Berner

Rotoscoping: Stephen Holbrook

Water and particle effects: Kiel Gnebba, Wayne Hollingworth, Brian Alvarez

Cloth Effects: Victor Garza

2D animation: Song Kim, Dylan Spears, Melvina Wong, Kendra Ryan

Audio Post Production: Grand Central

Audio Post Production: Soundtree

Digital Design Company: Grand Union

Song: Wherever You Will Go / Charlene Soraia

PR Agency: Freud Communications

Published: 
October 2011

14 comments

Temple's picture
Temple
11254 pencils

Sweet. Fresh animation, too.

pez's picture
pez
1802 pencils

Lovely approach for a tea. Like the animation.

Troll's picture
Troll
660 pencils

Nicely done. Good choice of music.

Nuntype's picture
Nuntype
71 pencils

I saw this ad while watching ITV Player yesterday afternoon. I absolutely loved the art direction but something about it doesn't sit quite right with me.

It just seems far too grandiose, which is particularly odd because I absolutely love the vending machine ads for Coca-Cola (which are equally exaggerated and for a similar product). So I think the true problem is that this type of advertising is radically different to what i've seen from Twinings in the past - it seems off-brand.

Yet I kind of hope they keep going with this idea because it's infinitely more memorable than whatever it was they were touting before.

Nike Diesel's picture
Nike Diesel
13431 pencils

+1

Bassem Nadi's picture
Bassem Nadi
23 pencils

good work

- Bassem

miko1aj's picture
miko1aj
3086 pencils

beautiful.

selina's picture
selina
6 pencils

Wow! sweet*

CommandZ's picture
CommandZ
2494 pencils

Lovely.

kleenex's picture
kleenex
40268 pencils

Some of the nicest animation I have seen at this place.

Glut's picture
Glut
3937 pencils

not so close the concept to the execution, nevertheless the animation is great!

Don Hwang's picture
Don Hwang
7 pencils

lovely theme, lovely presentation. just need to be continued for the long-lasting effect..

dimu's picture
dimu
57 pencils

yawn

Hadrons's picture
Hadrons
5985 pencils

Charming ad like the illustrations, the song, and the ritual of drinking tea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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