Tui Beer: Catch a Million

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Creative Directors: Corey Chalmers, Guy Roberts
Creatives: Will Papesch, Tony Wheeler, Phil Parsonage
Senior Designer: Sam Stradwick
Business Director: Paul Wilson
Account Management: Willie Lyons, Lucy Sparks Shopper
Marketing Agency: ApolloNation
Client Services Director: Emma Henaghan
Account Director: Jason Kennedy
Account Executive: Nic Turner
Senior Designer: Nick Wilson
Creative Director: Paul Dobbin
Media Agency: Spark phdiq
Digital Agency: Union Digital


kleenex's picture
37411 pencils

nice contest.

jodamo5's picture
16 pencils

This contest definitely upped the interest levels for cricket this summer. I'm not a fan of cricket at all ... but I was always keen to hear if anyone took a catch. And the crowds were lots bigger than normal years at the cricket. There were two $100,000 winners over the series, - both catches happened in Hamilton (my city). You can see the clips here - It was a huge marketing success for Tui and for the cricket.

I run an online marketing agency in Hamilton, New Zealand.

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