truth: Unsweetened truth

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Directors: John Kearse, Meg Siegal
Associate Creative Director / Art Director: Corey Favier
Associate Creative Director / Copywriter: Todd Mitchell
Producer: Kevin Shale
Assistant Producer: Katie Harris
Account Service: Paul Nelson, Tia Phillips, and Lisa Johnson-Warner
Production Company: Harvest Films
Production Company Producer: Bonnie Goldfarb
Director: Baker Smith
Cinematographer: Curtis Wehr
Editorial Company: Bikini Editorial
Editor: Lawrence Young
Music Composer: Wojahn Brothers
Music Title: "Candy Cancer"
Recording Studio: The Village
Sound Company: Soundlounge
Sound Engineer: Peter Holcomb
Launch Date: March 2011

March 2011


Boxey's picture
8881 pencils


morse's picture
17002 pencils

Speechless! Anybody still smokes in here?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
3937 pencils

uow. Heavy metal.

kleenex's picture
40662 pencils

Now that is one great parade float!!!

TommyO's picture
1866 pencils

Wow. This just may be the first GOOD ad against smoking I've ever seen.

Vingy's picture
474 pencils

a Neuromarketing study revealed that campaigns against smoking actually makes you feel you want to smoke more... i think this campaign is just crazy and really aggressive

stitchy's picture
779 pencils

that is amazing

jponino's picture
601 pencils

ok, i agree with Vingy
, basically this is a good commercial against smokers, but here the thing, this ad is probably to rude , and i'm sick of people who are chasing smokers...
smoking is a right, i'm a smoker, i'm gonna smoke now ! f**k it lol

miko1aj's picture
3086 pencils

fantastic. THIS is REALLY good idea for such campaign.

Manishi's picture
10 pencils

really nice campaign against smoking...

Wordnerd's picture
6692 pencils

wow. that's so good it hurts. but is it a spot or an actual parade? if so why isn't the film longer?

That One Guy's picture
That One Guy
266 pencils

They did a campaign similar to this a few years back with a singing cowboy. Truth campaigns keep it real. Good work.

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