Truth: Unsweetened truth

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Directors: John Kearse, Meg Siegal
Associate Creative Director / Art Director: Corey Favier
Associate Creative Director / Copywriter: Todd Mitchell
Producer: Kevin Shale
Assistant Producer: Katie Harris
Account Service: Paul Nelson, Tia Phillips, and Lisa Johnson-Warner
Production Company: Harvest Films
Production Company Producer: Bonnie Goldfarb
Director: Baker Smith
Cinematographer: Curtis Wehr
Editorial Company: Bikini Editorial
Editor: Lawrence Young
Music Composer: Wojahn Brothers
Music Title: "Candy Cancer"
Recording Studio: The Village
Sound Company: Soundlounge
Sound Engineer: Peter Holcomb
Launch Date: March 2011

12 comments

8951 pencils

BoxeyFriday, March 4, 2011 - 10:55

Hilarious!

11501 pencils

morseFriday, March 4, 2011 - 11:10

Speechless! Anybody still smokes in here?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

4083 pencils

GlutFriday, March 4, 2011 - 11:19

uow. Heavy metal.

15866 pencils

kleenexFriday, March 4, 2011 - 13:07

Now that is one great parade float!!!

1878 pencils

TommyOFriday, March 4, 2011 - 16:25

Wow. This just may be the first GOOD ad against smoking I've ever seen.

That's me!
http://blog.tapuz.co.il/wranger

494 pencils

VingyFriday, March 4, 2011 - 16:59

a Neuromarketing study revealed that campaigns against smoking actually makes you feel you want to smoke more... i think this campaign is just crazy and really aggressive

741 pencils

stitchySunday, March 6, 2011 - 03:58

that is amazing

607 pencils

jponinoSunday, March 6, 2011 - 11:47

ok, i agree with Vingy
, basically this is a good commercial against smokers, but here the thing, this ad is probably to rude , and i'm sick of people who are chasing smokers...
smoking is a right, i'm a smoker, i'm gonna smoke now ! f**k it lol

3068 pencils

miko1ajMonday, March 7, 2011 - 09:55

fantastic. THIS is REALLY good idea for such campaign.

http://www.mixcloud.com/miko1aj/

10 pencils

ManishiTuesday, March 8, 2011 - 04:13

really nice campaign against smoking...

6714 pencils

WordnerdTuesday, March 8, 2011 - 04:44

wow. that's so good it hurts. but is it a spot or an actual parade? if so why isn't the film longer?

280 pencils

That One GuyWednesday, March 9, 2011 - 15:44

They did a campaign similar to this a few years back with a singing cowboy. Truth campaigns keep it real. Good work.

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