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Brighter Mornings for Brighter Days, Arctic Sun

Agency: 
Published/Aired: 
February 2010
Description: 

Editorial: City: Bijou Editorial, Toronto

Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin

Comments (18)

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Highest Rated

Janae's picture
Janae
Activity Score 385

really great. this was a one time guerilla action or?

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Now that's what I call Global Warming !

Mandark's picture
Mandark
Activity Score 407

I like the film. I'm just wonderring who is it for. i mean...does tropicana have a distribuiter in that area? or it was the first time they had it? this in some strange way, reminds me of the burger king;s wopper virgins campaing.... it is a nice idea and a good execution, but for who is it?

"U think it's perfect?! Press delete and start again!"

royschellekens's picture
royschellekens
Activity Score 390

They're hoping for the film to travel as far as the sun. The world wide web can make that happen!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

lynz's picture
lynz
Activity Score 104

Yes most food brands distribute up in Northern Canada. Most food is either airlifted or driven in on a weekly basis. I felt that this was a touching film.

royschellekens's picture
royschellekens
Activity Score 390

What a relieve to find something on AotW that makes me wish i'd have done it. Nice idea. Great film!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

miko1aj's picture
miko1aj
Activity Score 3086

This is a great homage to the simplicity and delicacy of the tone in advertising. I love such mood sometimes delivered by this business. Thanks Toronto.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice. Simple idea. I like it.

gmint7's picture
gmint7
Activity Score 2683

works.

:::J:::

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah great film. But I believe it might only achieve the target on the internet, since in that town there are really few customers, comparing to the investment.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

Well yes obviously, or else we wouldn't have just saw this.

xcreativity's picture
xcreativity
Activity Score 2374

love the commercial.. engaging

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

Monkey goes crazy! does double somersault!! lovee it!!
love it when advertising does something heartwarming :)

bricard's picture
bricard
Activity Score 189

Touching commercial. Have to try to imagine what that's like for the people there, great marketing.

cecidrever's picture
cecidrever
Activity Score 6

really good ACTING!

soyunkamikazze's picture
soyunkamikazze
Activity Score 4

very forced, people are actors, and it shows.
very well acted, but it would have been better to go natural
a pity, came good.

www jennyluong com's picture
www jennyluong com
Activity Score 40

Beautiful, engaging and simple. Love it!

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

Naturally beautiful! Simple <3 it! cheers for Gold lion :)

Jeff

Janae's picture
Janae
Activity Score 385

really great. this was a one time guerilla action or?

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