Tropicana: Brighter Mornings for Brighter Days, Arctic Sun

Editorial: City: Bijou Editorial, Toronto

Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin

February 2010


Phil Lestino's picture
Phil Lestino
1684 pencils

Now that's what I call Global Warming !

Mandark's picture
407 pencils

I like the film. I'm just wonderring who is it for. i mean...does tropicana have a distribuiter in that area? or it was the first time they had it? this in some strange way, reminds me of the burger king;s wopper virgins campaing.... it is a nice idea and a good execution, but for who is it?

"U think it's perfect?! Press delete and start again!"

royschellekens's picture
390 pencils

They're hoping for the film to travel as far as the sun. The world wide web can make that happen!


Hate advertising? Make better ads.

lynz's picture
104 pencils

Yes most food brands distribute up in Northern Canada. Most food is either airlifted or driven in on a weekly basis. I felt that this was a touching film.

royschellekens's picture
390 pencils

What a relieve to find something on AotW that makes me wish i'd have done it. Nice idea. Great film!


Hate advertising? Make better ads.

miko1aj's picture
3086 pencils

This is a great homage to the simplicity and delicacy of the tone in advertising. I love such mood sometimes delivered by this business. Thanks Toronto.

thedesignaddict's picture
5403 pencils

Nice. Simple idea. I like it.

gmint7's picture
2683 pencils



Marlus Lau's picture
Marlus Lau
1808 pencils

Yeah great film. But I believe it might only achieve the target on the internet, since in that town there are really few customers, comparing to the investment.

thirty6chambers's picture
1464 pencils

Well yes obviously, or else we wouldn't have just saw this.

xcreativity's picture
2374 pencils

love the commercial.. engaging

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Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

Monkey goes crazy! does double somersault!! lovee it!!
love it when advertising does something heartwarming :)

bricard's picture
189 pencils

Touching commercial. Have to try to imagine what that's like for the people there, great marketing.

cecidrever's picture
6 pencils

really good ACTING!

soyunkamikazze's picture
4 pencils

very forced, people are actors, and it shows.
very well acted, but it would have been better to go natural
a pity, came good.

www jennyluong com's picture
www jennyluong com
40 pencils

Beautiful, engaging and simple. Love it!

jeff.emmanuel's picture
149 pencils

Naturally beautiful! Simple <3 it! cheers for Gold lion :)


Janae's picture
385 pencils

really great. this was a one time guerilla action or?

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