Tropicana: Brighter Mornings for Brighter Days, Arctic Sun

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Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin

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18 Comments

1434 pencils

Phil Lestino | Mon, 2010-03-01 04:16

Now that's what I call Global Warming !

407 pencils

Mandark | Mon, 2010-03-01 10:16

I like the film. I'm just wonderring who is it for. i mean...does tropicana have a distribuiter in that area? or it was the first time they had it? this in some strange way, reminds me of the burger king;s wopper virgins campaing.... it is a nice idea and a good execution, but for who is it?

"U think it's perfect?! Press delete and start again!"

400 pencils

royschellekens | Mon, 2010-03-01 10:29

They're hoping for the film to travel as far as the sun. The world wide web can make that happen!

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104 pencils

lynz | Tue, 2010-03-02 03:16

Yes most food brands distribute up in Northern Canada. Most food is either airlifted or driven in on a weekly basis. I felt that this was a touching film.

400 pencils

royschellekens | Mon, 2010-03-01 10:23

What a relieve to find something on AotW that makes me wish i'd have done it. Nice idea. Great film!

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2582 pencils

miko1aj | Mon, 2010-03-01 12:12

This is a great homage to the simplicity and delicacy of the tone in advertising. I love such mood sometimes delivered by this business. Thanks Toronto.

4071 pencils

thedesignaddict | Mon, 2010-03-01 14:30

Nice. Simple idea. I like it.

2679 pencils

gmint7 | Mon, 2010-03-01 15:53

works.

:::J:::

1759 pencils

Marlus Lau | Tue, 2010-03-02 07:50

Yeah great film. But I believe it might only achieve the target on the internet, since in that town there are really few customers, comparing to the investment.