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United States of Women

Agency: 
Published/Aired: 
June 2013
Description: 
Advertising Agency: McCann, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Graphic Designer: Hanna Kinnunen
Assistant Art Director: Kalle Oksa
Head of digital: Heikki Lehto
Senior developer: Karolina Hurmerinta
Senior developer: Teemu Lahti
Animation / Post production: Joni Lyytikäinen
Agency Producers: Yrjö haavisto, Jyrki Poutanen
Account Director: Petteri Lillberg
Photographer: Marko Rantanen

Comments (9)

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Highest Rated

monoliz's picture
monoliz
Activity Score 1304

the worst ad i've seen so far

certaintly's picture
certaintly
Activity Score 3994

EH?

kleenex's picture
kleenex
Activity Score 43337

WHAt!?!?!

EZMartinez's picture
EZMartinez
Activity Score 45

From a blog: "McCann Helsinki gets kinky: McCann Finland breaks TV and print ads for new joint venture of Finland's leading fashion + lifestyle magazine (Trendi) and most popular blog/online community (Lily), both aimed at women. The result: "The United State of Women." You go, girls."

monoliz's picture
monoliz
Activity Score 1304

the worst ad i've seen so far

Adon1s's picture
Adon1s
Activity Score 20
Blashyrkh's picture
Blashyrkh
Activity Score 32882

What's the print version? Strap-on?

rl_8276's picture
rl_8276
Activity Score 6

WHAt!?!?!WHAt!?!?!

TBWR's picture
TBWR
Activity Score 15

This blog for half-wits or what? Two womanly brands (with women names, it seems also) join -> the ad shows two women joining in holy matrimony. Simple. And pleasing to the eye (mine at least).

Temple's picture
Temple
Activity Score 11337

In this era, this is less shocking than a man and woman kissing.

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