Travelocity: Mermaid

‘Go & Smell the Roses’ is more than a tagline in an advertising campaign, it’s a rally cry. With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses.

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Philip Marchington
Art Directors: Matt Trego, Meg Sewell
Copywriters: Stevie Archer, Chris Hancock
Executive Producer: Josh Eggleston
Production Company: Reset
Director: Vesa Manninen

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