December 2007
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Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires, Argentina
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

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