Toyota Yaris: Hendersons

Agency: Saatchi & Saatchi, Toronto
Creative Director: Brett Channer, Brent Choi, Doug Bramah
Copywriter: Brent Choi. Art Director: Doug Bramah
Agency Producer: Janet Woods
Production Company: Imported Artists, Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Editor: Andy Ames


backwords's picture
122 pencils

i dont understand whats the fixation with this campaign and Car Trunks. What cars dont have trunks?

stsanto's picture
672 pencils

some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.

ivan's picture

Yes, normally a Yaris doesn't have a trunk. This is a new version of the car, but I fully understand consumers who are unaware of this fact, may question the uniqueness of a trunk.

Ivan Raszl, admin of AotW

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