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Toyota Yaris: Hendersons
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Agency: Saatchi & Saatchi, Toronto
Creative Director: Brett Channer, Brent Choi, Doug Bramah
Copywriter: Brent Choi. Art Director: Doug Bramah
Agency Producer: Janet Woods
Production Company: Imported Artists, Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Editor: Andy Ames
Comments
i dont understand whats the fixation with this campaign and Car Trunks. What cars dont have trunks?
some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.
right....
Yes, normally a Yaris doesn't have a trunk. This is a new version of the car, but I fully understand consumers who are unaware of this fact, may question the uniqueness of a trunk.
i think they're just showing the new Yaris with trunk vs. the Yaris hatchback which most people already know. and making a funny ad around it.
i reallly like the spot. i'm so tired of car ads selling the horsepower or cool songs with montage images of the car driving around.
Nice idea but poorly done IMO. very slow with not much dynamism. I kinda got the feeling it was an O&M ad because it feels so much like an IB< ad. Weird.
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