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Toyota Verso: My Dad, My Hero

Advertising Agency: Saatchi & Saatchi + Duke
, France
Executive Creative Director: Anne-Cécile Tauleigne
Creative Director: Jason Romeyko
Art Director: Vincent Berard
Copywriter: Rafael Genu
Digital: Actiplay
Director: Simon Willows
Production: Nose
WAM TV Production: Benjamin Besnainou

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7 comments

kleenex's picture
kleenex
29454 pencils

What a Crappy ad for a Verso

morse's picture
morse
16005 pencils

I think it works great!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aeroxy's picture
aeroxy
86 pencils

This is a great ad. I smiled and laughed, and that's all it matters to Toyota brand.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

quite lovely - as a dad of a nice little princess i can tell - it works for me

mobyzero's picture
mobyzero
23 pencils

Beautiful payoff, works!

StrategySteve's picture
StrategySteve
2 pencils

Good ad, save the end. "My Dad My Hero" line by the daughter is extraneous. If you didn't get the msg by then, you weren't going to get it at all. It just undercuts what is been achieved to that point, since it's trite.

Perkptar's picture
Perkptar
398 pencils

¡Simpática historia! Ojalá les sirva para vender más automóviles.

Andrés Téllez V.
consumo|sentido

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