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Toyota Rav4: Wakeboarder

Keep your spirit alive. New Rav4. The SUV.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Executive Creative Director: Agostino Toscana
Creative Director: Manuel Musilli
Art Director: Alessio Bianconi
Copywriters: Leonardo Cotti, Alice Scornajenghi
Producers: Erica Lora Lamia, Sabrina Sanfratello
Account Team: Lucia Lafuenti, Mayna Frosi
Production Company: Akita
Director: DanxZen
Original Music: Yashar

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2 comments

kleenex's picture
kleenex
28771 pencils

So......

Mongoose's picture
Mongoose
4981 pencils

These are the kind of ads that leave you more confused than before.
What exactly was the big idea and product deliverables?
The car?
The boarder?
What?

Make the logo Bigger and the black, Darker!

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