Toyota Prius: Prius goes plural


Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.

Advertising Agency: Saatchi & Saatchi, USA

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zouz's picture
47 pencils


thedesignaddict's picture
5331 pencils

Fantastic idea.

I am surprised they don't allow people to vote (ie. click) on their preference of "Pri_" at the end of the YouTube video. It's an added layer to ask people to go the Toyota website to vote. Many people won't bother - like me. I would have voted if the YouTube vote was an option. Well, anyway...

ivan's picture

They do. I just voted. Prii is winning by far so far. I like it too.

Ivan Raszl, admin of AotW

mdb1974's picture
411 pencils


Ron Burgundy's picture
Ron Burgundy
1636 pencils

that was soo awesome, i want nine of them now

mmackinven's picture
1592 pencils

Haha cool song! Wonder how long that took to write...

Sdb's picture
1364 pencils

Something new about this!

Temple's picture
9621 pencils

Nice way to start the day, good spots today Ivan!

Brainsoup's picture
110 pencils

wonderful, original but simple I love it :) Art direction is cool too

javoespinoza's picture
118 pencils

i like its. muy simple y muy bueno

Glut's picture
3947 pencils

Funny, straight to the point! and well executed

dean viii's picture
dean viii
1676 pencils

What's the strategic message? What's the reason for buying? Because it's plural would be odd?

MindDigger's picture
91 pencils

they sell the brand here not the car. building emotional bond with customer by letting choose the answer to a question too often not answered,

fantasticowonderlightfull idea

Ron Burgundy's picture
Ron Burgundy
1636 pencils

completely on the money, I thought that was obvious too but "Haters gonna hate!"

Ordozgoiti's picture
235 pencils

I love it.

Ordozgoiti's picture
235 pencils

And MindDigger is absolutely right.

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