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Toyota Prius: Prius goes plural

Your rating: None Average: 9 (74 votes)

Poll: http://www.toyota.com/upcoming-vehicles/prius-family/

Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.

Advertising Agency: Saatchi & Saatchi, USA

16 Comments

zouz's picture 47 pencils
zouz | Thu, 2011-01-20 13:30

wonderful

thedesignaddict's picture 4341 pencils
thedesignaddict | Thu, 2011-01-20 13:52
9

Fantastic idea.

I am surprised they don't allow people to vote (ie. click) on their preference of "Pri_" at the end of the YouTube video. It's an added layer to ask people to go the Toyota website to vote. Many people won't bother - like me. I would have voted if the YouTube vote was an option. Well, anyway...

ivan's picture
ivan | Thu, 2011-01-20 14:13

They do. I just voted. Prii is winning by far so far. I like it too.

mdb1974's picture 383 pencils
mdb1974 | Thu, 2011-01-20 15:04

Nice.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Thu, 2011-01-20 17:56

that was soo awesome, i want nine of them now

mmackinven's picture 1150 pencils
mmackinven | Thu, 2011-01-20 20:35

Haha cool song! Wonder how long that took to write...

www.creativeduck.blogspot.com

Sdb's picture 1374 pencils
Sdb | Fri, 2011-01-21 01:26

Something new about this!

Temple's picture 7782 pencils
Temple | Fri, 2011-01-21 02:31

Nice way to start the day, good spots today Ivan!

Brainsoup's picture 111 pencils
Brainsoup | Fri, 2011-01-21 02:46

wonderful, original but simple I love it :) Art direction is cool too

javoespinoza's picture 118 pencils
javoespinoza | Fri, 2011-01-21 09:53

i like its. muy simple y muy bueno

Glut's picture 4076 pencils
Glut | Fri, 2011-01-21 12:25
8

Funny, straight to the point! and well executed

dean viii's picture 1413 pencils
dean viii | Fri, 2011-01-21 15:50

What's the strategic message? What's the reason for buying? Because it's plural would be odd?

MindDigger's picture 91 pencils
MindDigger | Sun, 2011-01-23 16:26
10

they sell the brand here not the car. building emotional bond with customer by letting choose the answer to a question too often not answered,

fantasticowonderlightfull idea

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-01-23 22:53

completely on the money, I thought that was obvious too but "Haters gonna hate!"

Ordozgoiti's picture 237 pencils
Ordozgoiti | Wed, 2011-01-26 07:13
9

I love it.

Ordozgoiti's picture 237 pencils
Ordozgoiti | Wed, 2011-01-26 07:14
9

And MindDigger is absolutely right.

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