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Toyota Prius: More efficient

Advertising Agency: Saatchi & Saatchi LA, USA
Executive Creative Directors: Margaret Keene, Chris Adams
Creative Director: Fabio Simoes Pinto
Associate Creative Director / Copywriter: Eric Haugen
Associate Creative Director / Art Director: Kirk Williams
Director of Integrated Production / Multimedia: Tanya LeSieur
Executive Broadcast Producer: Sara Seibert
Project Manager: Jill Savage
Account Director: Marisstella Marinkovic
Account Supervisor: Michelle Agnew
Account Executive: Nicole Buckley
Strategic Planning Director: Sara Bamossy
Senior Strategic Planner: Regan Zajac
Media: Samantha Johnson
Production Company: Partizan
Executive Producer: Sheila Stepanek
Producer: Grace Bodie
Director: Augustus Punch
Editorial Company: Final Cut
Executive Producer: Saima Awan
Editor: Diesel Schwarze
Assistant Editor: Arianna Tomasettig
Producer: Jennifer Miller
Special Effects / Post Production: The Mill
Executive Producer: Sue Troyan
Producer: Enca Kaul
Shoot Supervisors: Jamie O'Hara, Tara DeMarco
2D Lead Artists: Tara DeMarco
3D Lead Artists: Jamie O'Hara
2D Artists: Gareth Parr, Bill Higgins, Elad Offer
3D Artists: Chris Bayol, James Brady, Andre de Souza, Robert Kim, Martin Rivera, Matthew Longwell, Nick Lines
2D Assists: Steve Cokonis, Andy Bate
Matte Painting: Gawain Liddiard, Eric Mattson
Audio Post: Play
Mix Engineer / Sound Designer: Jeff Fuller

4 comments

morse's picture
morse
16466 pencils

Pretty ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture
Taylormade
412 pencils

I think they cheaped out a bit on this. At the end, you can see that the scenes are all on a carousel. But in the beginning they weren't. I feel it would have been stronger if the had used the "efficient" transitioning of the carousel all the way through.

And they should have cut the pre-roll before submitting the video file.

suresh90's picture
suresh90
620 pencils

Cool TVC :) All Toyota commercials are something different and very innovative :)

andylefty's picture
andylefty
4539 pencils

Simple message.

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