Advertisement

Prius goes plural

Published/Aired: 
January 2011
Description: 

Poll: http://www.toyota.com/upcoming-vehicles/prius-family/

Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.

Advertising Agency: Saatchi & Saatchi, USA

Comments (17)

Log in or register to post comments

Highest Rated

bobafett's picture
bobafett
Activity Score 2276

cute

zouz's picture
zouz
Activity Score 47

wonderful

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Fantastic idea.

I am surprised they don't allow people to vote (ie. click) on their preference of "Pri_" at the end of the YouTube video. It's an added layer to ask people to go the Toyota website to vote. Many people won't bother - like me. I would have voted if the YouTube vote was an option. Well, anyway...

ivan's picture
ivan

They do. I just voted. Prii is winning by far so far. I like it too.

mdb1974's picture
mdb1974
Activity Score 411

Nice.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

that was soo awesome, i want nine of them now

mmackinven's picture
mmackinven
Activity Score 1608

Haha cool song! Wonder how long that took to write...

Sdb's picture
Sdb
Activity Score 1362

Something new about this!

Temple's picture
Temple
Activity Score 11337

Nice way to start the day, good spots today Ivan!

Brainsoup's picture
Brainsoup
Activity Score 110

wonderful, original but simple I love it :) Art direction is cool too

javoespinoza's picture
javoespinoza
Activity Score 118

i like its. muy simple y muy bueno

Glut's picture
Glut
Activity Score 3935

Funny, straight to the point! and well executed

dean viii's picture
dean viii
Activity Score 1686

What's the strategic message? What's the reason for buying? Because it's plural would be odd?

MindDigger's picture
MindDigger
Activity Score 91

they sell the brand here not the car. building emotional bond with customer by letting choose the answer to a question too often not answered,

fantasticowonderlightfull idea

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

completely on the money, I thought that was obvious too but "Haters gonna hate!"

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

I love it.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

And MindDigger is absolutely right.

bobafett's picture
bobafett
Activity Score 2276

cute

Advertisement