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Toyota: Killer heat

Advertising Agency: Saatchi & Saatchi LA, USA
Executive CD: Harvey Marco
Creative Director: Erich Funke
Sr. AD: Peter Vattanatham
Sr. Copywriter: Craig Lederman
Director of Integrated Production/Multimedia: Damian Stevens
Sr. Producer: Jennifer Vogtmann
Account Director: Marisstella Marinkovic
Client Name: Kim McCullough
Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
Production Supervisor: Justine Madero
Set Designer: Bruce McCloskey
Editorial: Spotwelders
Editor: Robert Duffy
Assistant Editor: Healy Snow
EP: David Glean
Editorial Producer: Carolina Wallace
Visual FX: Mass Market
Sound Design: Noises Digital
Sound Designer: Kim Christensen
Audio Post: Lime
Mix: Loren Silber
Aired: 2009

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22 comments

TRICKY's picture
TRICKY
3950 pencils

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"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

bknowlden's picture
bknowlden
3647 pencils

I love the production on this campaign. Idea, so so, but these look cool.

corndogfuneral's picture
corndogfuneral
1053 pencils

Did he say Tranny?

Guest's picture
Guest

He means transmission

kergu's picture
kergu
6785 pencils

que desperdicio de presupuesto!

Guest's picture
Guest

from the VO, sounds like a bunch of trannies made it.

Guest's picture
Guest

Cool! Just like the transformer, especially VO!

albfej's picture
albfej
37 pencils

The production is great. But I can not say the same for the idea.

dsklan's picture
dsklan
1927 pencils

so what?
audi did this years ago...
but far better, no fake and the ski ramp was a real challenge...
...what the toyota did i can do with a fiat panda as well...
http://www.youtube.com/watch?v=YDFqE2gii-w

iT-iS-i's picture
iT-iS-i
1721 pencils

Bet any car could pull that off.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

Just like any shoe can say "Just Do It".

Davosk's picture
Davosk
4833 pencils

I'd like to see it reverse back down. That would be tough.

kgeiger's picture
kgeiger
7090 pencils

Yes!

Julian's picture
Julian
40 pencils

WTF

It's only advertising, nobody died.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

very Hollywoodish execution! Really great one.
But i still don't believe that this truck is tough - it definitely looks good with special effects.. good for pimping :)

dclxvi

derya's picture
derya
302 pencils

very effective

Chris's picture
Chris
1987 pencils

get the boys from top gear to do something to it, they'll test it.

Guest's picture
Guest

I like how Toyota is NOT struggling financially.

Guest's picture
Guest

THE BEST SPOT IVE EVER SINCE IN MY ADVERTISING LIFE!!!

premc's picture
premc
917 pencils

awesome !! 7/10

radical

gmint7's picture
gmint7
2685 pencils

:::J:::
works,
i can see the tough.

:::J:::

Guest's picture
Guest

TRANNY! TRANNY! TRANNY!

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