Toyota Hilux: Super Splash

SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention.

Advertising Agency: P4 Ogilvy & Mather, Panama
General Creative Director: Pinky Mon

Creative Director: Jonathan Lasso Rocha
Copywriters: Humberto Alvarado, Dennis de Icaza
Art Directors: Roberto Perez, Juan Frochaux, Edmar Quiros
Account Manager: Liseth Fong
Executive Producers: Emerson Bonilla, Raynier Villalobos
Producer: Lucas Poveda

Production House: VFX

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kleenex's picture
28775 pencils

Do we really want that???

fuckcannes's picture
10 pencils

Buen uso del banner en TV, a mi parecer pudo estar mejor ejecutado. No debió salir tan rápido el auto. Pudo tener un mejor develado. Pero es fácil hablar después de que se hizo. Me quedo con lo bueno. Buen uso del banner.

khronos's picture
998 pencils

lol, why couldnt they take it over the top if its an SUV/MUV instead of a small splash, couldnt they make it like a tidal wave which knocks them offa their feet or smin? couldve bin more interesting and well, a lot of fun :P

sacrilegend's picture
2099 pencils

Clever use of the medium. Certainly attention-getting. But I fail to see much of a benefit here.

vlads's picture
539 pencils

excellent banner!!!

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