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Glass Organs

Published/Aired: 
March 2011
Description: 
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Director of Photography: Ian McCarroll
Production Designer: Igor Nay
Editor: Tim Mauger
Post Producer: Marcus Thompson
Music: Nylon Studios
Composer: Michael Yezerski
Sound Design: Anthony Aston

Comments (26)

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Highest Rated

Beamen's picture
Beamen
Activity Score 225

It lacks the crash-test at the end of the ad!

TommyO's picture
TommyO
Activity Score 1866

Interesting.

desailly's picture
desailly
Activity Score 470

Very nice indeed.

Apart from their strapline. Oh what a feeling?

JeffP's picture
JeffP
Activity Score 810

Beautiful handcraft.

everartz's picture
everartz
Activity Score 7609

very creative but the story wasnt told clearly.. its a pity!

| Everartz |

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

I was hopping to see a car crash to see if the Toyota protect the customers.

antoniobac's picture
antoniobac
Activity Score 192

yeah... i was expecting to see the action too. whats the point then?

mtneylon's picture
mtneylon
Activity Score 67

I expected them to follow through as well with a crash test. Show me your product; test it. I get the idea behind the glass, but I would've liked to see it.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18811

awesome

CommandZ's picture
CommandZ
Activity Score 2498

It seems like they made their point in an interesting and compelling fashion. I wonder if showing the logical conclusion of the aftermath would of helped their case if it were done with any veracity? I fear not, which is why the inference ending was indeed the best route.

F.Abboud's picture
F.Abboud
Activity Score 218

Come on guys! Did you really think they'll go that route and do a car crash with Glass Dummy!!! Since when Advertising is REALITY!

Boxey's picture
Boxey
Activity Score 8881

Not showing the crash is fine as long as they don't strap the glass person into the car. Doing so leads you to believe they'll then crash it.

kleenex's picture
kleenex
Activity Score 44133

Great work with the glass.

Victor Arellano's picture
Victor Arellano
Activity Score 4

oh what a feeling...???????????

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

More impressed by the glasswork than the ad. You have to believe that they crash the dummy after the ad, personally though I think its probably sitting in the S&S creative department. ah well.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

DBB's picture
DBB
Activity Score 1216

Loved it, except for the line.

jagadeesh's picture
jagadeesh
Activity Score 743

yeah..

Temple's picture
Temple
Activity Score 11337

Very nice. Apart from the tagline, yes, which was probably the production house's blunder, they must have mixed it with Foster's or smt.

A.S.'s picture
A.S.
Activity Score 78

Glasswork is something!

Glut's picture
Glut
Activity Score 3935

nice approach

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I didn't like it - it actually has the opposite effect on me: now I'm gonna question Toyota's safety.
The glasswork's nice but it's not a film about glasswork for God sakes!

mikehi73's picture
mikehi73
Activity Score 23

The approach to car safety I thought was well done...I was expecting a car crash too but then that would have been too predictable.

welsh523's picture
welsh523
Activity Score 150

Big fan of this ad

joelapompe's picture
joelapompe
Activity Score 3833
F.Abboud's picture
F.Abboud
Activity Score 218

Yeah true, too bad; but still I like the Toyota's one vs the VW one; Toyota made it more emotional while VW took 3 rational routes to deliver the message and by the way, none of the 2 brands showed the results ;) :))

zheniasavina's picture
zheniasavina
Activity Score 32

amazing!

Beamen's picture
Beamen
Activity Score 225

It lacks the crash-test at the end of the ad!

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