Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Director of Photography: Ian McCarroll
Production Designer: Igor Nay
Editor: Tim Mauger
Post Producer: Marcus Thompson
Music: Nylon Studios
Composer: Michael Yezerski
Sound Design: Anthony Aston
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26 Comments
Interesting.
That's me!
http://blog.tapuz.co.il/wranger
Very nice indeed.
Apart from their strapline. Oh what a feeling?
Beautiful handcraft.
very creative but the story wasnt told clearly.. its a pity!
| Everartz |
I was hopping to see a car crash to see if the Toyota protect the customers.
yeah... i was expecting to see the action too. whats the point then?
I expected them to follow through as well with a crash test. Show me your product; test it. I get the idea behind the glass, but I would've liked to see it.
awesome
It seems like they made their point in an interesting and compelling fashion. I wonder if showing the logical conclusion of the aftermath would of helped their case if it were done with any veracity? I fear not, which is why the inference ending was indeed the best route.
Come on guys! Did you really think they'll go that route and do a car crash with Glass Dummy!!! Since when Advertising is REALITY!
Not showing the crash is fine as long as they don't strap the glass person into the car. Doing so leads you to believe they'll then crash it.
Great work with the glass.
oh what a feeling...???????????
More impressed by the glasswork than the ad. You have to believe that they crash the dummy after the ad, personally though I think its probably sitting in the S&S creative department. ah well.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
Loved it, except for the line.
yeah..
Very nice. Apart from the tagline, yes, which was probably the production house's blunder, they must have mixed it with Foster's or smt.
Glasswork is something!
nice approach
I didn't like it - it actually has the opposite effect on me: now I'm gonna question Toyota's safety.
The glasswork's nice but it's not a film about glasswork for God sakes!
http://adbuzzer.wordpress.com
The approach to car safety I thought was well done...I was expecting a car crash too but then that would have been too predictable.
Big fan of this ad
too bad it's not 100% original :
http://www.joelapompe.net/2011/04/06/glass-dummies-crash-organs-volksw...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Yeah true, too bad; but still I like the Toyota's one vs the VW one; Toyota made it more emotional while VW took 3 rational routes to deliver the message and by the way, none of the 2 brands showed the results ;) :))
amazing!
kind regards, Zhenia Savina
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It lacks the crash-test at the end of the ad!