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Toyota: Glass Organs

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Director of Photography: Ian McCarroll
Production Designer: Igor Nay
Editor: Tim Mauger
Post Producer: Marcus Thompson
Music: Nylon Studios
Composer: Michael Yezerski
Sound Design: Anthony Aston

Published: 
March 2011

26 comments

TommyO's picture
TommyO
1866 pencils

Interesting.

desailly's picture
desailly
470 pencils

Very nice indeed.

Apart from their strapline. Oh what a feeling?

JeffP's picture
JeffP
810 pencils

Beautiful handcraft.

everartz's picture
everartz
7609 pencils

very creative but the story wasnt told clearly.. its a pity!

| Everartz |

Cordudoy_Boy's picture
Cordudoy_Boy
62 pencils

I was hopping to see a car crash to see if the Toyota protect the customers.

antoniobac's picture
antoniobac
192 pencils

yeah... i was expecting to see the action too. whats the point then?

mtneylon's picture
mtneylon
67 pencils

I expected them to follow through as well with a crash test. Show me your product; test it. I get the idea behind the glass, but I would've liked to see it.

CommandZ's picture
CommandZ
2494 pencils

It seems like they made their point in an interesting and compelling fashion. I wonder if showing the logical conclusion of the aftermath would of helped their case if it were done with any veracity? I fear not, which is why the inference ending was indeed the best route.

F.Abboud's picture
F.Abboud
218 pencils

Come on guys! Did you really think they'll go that route and do a car crash with Glass Dummy!!! Since when Advertising is REALITY!

Boxey's picture
Boxey
8881 pencils

Not showing the crash is fine as long as they don't strap the glass person into the car. Doing so leads you to believe they'll then crash it.

kleenex's picture
kleenex
40654 pencils

Great work with the glass.

Victor Arellano's picture
Victor Arellano
4 pencils

oh what a feeling...???????????

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

More impressed by the glasswork than the ad. You have to believe that they crash the dummy after the ad, personally though I think its probably sitting in the S&S creative department. ah well.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

DBB's picture
DBB
1216 pencils

Loved it, except for the line.

jagadeesh's picture
jagadeesh
743 pencils

yeah..

Temple's picture
Temple
11319 pencils

Very nice. Apart from the tagline, yes, which was probably the production house's blunder, they must have mixed it with Foster's or smt.

A.S.'s picture
A.S.
78 pencils

Glasswork is something!

Glut's picture
Glut
3937 pencils

nice approach

AdBuzzer's picture
AdBuzzer
1168 pencils

I didn't like it - it actually has the opposite effect on me: now I'm gonna question Toyota's safety.
The glasswork's nice but it's not a film about glasswork for God sakes!

mikehi73's picture
mikehi73
23 pencils

The approach to car safety I thought was well done...I was expecting a car crash too but then that would have been too predictable.

welsh523's picture
welsh523
150 pencils

Big fan of this ad

F.Abboud's picture
F.Abboud
218 pencils

Yeah true, too bad; but still I like the Toyota's one vs the VW one; Toyota made it more emotional while VW took 3 rational routes to deliver the message and by the way, none of the 2 brands showed the results ;) :))

zheniasavina's picture
zheniasavina
32 pencils

amazing!

Beamen's picture
Beamen
225 pencils

It lacks the crash-test at the end of the ad!

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