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Toyota: Chair

Advertising Agency: Dentsu, Japan
Agency Creative Directors: Masako Okamura
Agency Creatives: Masako Okamura
Agency Producer: Yuzuru Hasegawa
Director: Logan
DOP: Christopher Doyle
Production company: Rokkit
Location Service: Stillking, Prague
Post Production: Logan
Music: Beirut

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17 comments

popdistortion's picture
popdistortion
1594 pencils

Brilliant and emotional.

Alexander B's picture
Alexander B

I liked how he kept the same chair for the many years of the story therefore referring to one keeping the same car for most of your life... That message may have been unintentional but it is an interesting aspect that could have been used.

miko1aj's picture
miko1aj
3097 pencils

Sorry, but it's litlle too long for me.
Somewhere inside losts it's impact…
But still this is beautiful and realy nice ad. Good proof also that boring marketing slogan „joy of life”, which is really a nightmare for creatives, when not litterally treated can be such nice dreamland.
I drive old corrola, so im not objective.

lsadunb's picture
lsadunb
575 pencils

Beautiful movie.

pixelbomb1's picture
pixelbomb1
2555 pencils

the pianist - adrien brody

Sincerely,
Arnold Santillan
714-206-2459

klaussnow's picture
klaussnow
1677 pencils

nice, but, um selling Toyota? I guess I'll give them a point for being a car company that didn't show the product...

... its already been done...

kre8's picture
kre8
989 pencils

beautiful spot.
i love the fact it (the effect, on the stage) is not too polished. looks great.
this could have been another horrible cliche script about 'lifes moments'....jewellery ads, insurance blah blah
but this makes it something a bit more special.
only part where i come undone is the fact its for toyota.
but maybe thats smart, because it is so irrelevant i might remember it more...
overall though, nice feelgood ad.

Saltsea's picture
Saltsea
321 pencils

Beautiful, bu.. why that attack to the internet? It seemed very forced and useless to me. And naive.

puppiepoppy's picture
puppiepoppy
1636 pencils

Beautiful! Beautifully crafted commercial...but that's all about it! Pity....

The end line suxs big time too, confusing the audience like me. 'Something the internet can't do. Meet.' Meet what? Internet can't do what?

I think the concept is something like 'Drive and go out more often'. It's about advicing people not to get stuck in front of the computer, surfing surfing and surfing. Go out and meet someone. Drive out with a Toyota.

But again, what has it to do with Toyota?!

theredm's picture
theredm
252 pencils

It's definitely an interesting concept for a commercial. I love the cinematography. But the end lost me completely. Is Toyota developing a match.com-esque sister company? THAT would make sense. This commercial being about cars, however, does not.

Chris's picture
Chris
1987 pencils

a bit far from toyota, otherwise nicely done.

made in japan, strangley no japanese talent?

miko1aj's picture
miko1aj
3097 pencils

made in czech

Chris's picture
Chris
1987 pencils

ahh i see, seems to be a hot/cheap location to shoot these days.

miko1aj's picture
miko1aj
3097 pencils

since a long time brother :)

burnhard's picture
burnhard
395 pencils

It's a music video with a producy slapped on at the end.

jofag16's picture
jofag16
2 pencils

ahh que buen comercial!!!... que buen camino... nunca antes visto .. que buena vanguardia... pero porque toyota critica la internet?... mmm ok

excelente!!!,,, en colombia un cliente lo hubiera rechazado inmediatamente

fractalrene's picture
fractalrene
1506 pencils

Cool. Loved the direction and concept. I only think that shot from top is out of line, but the rest of it... loved it. The music is quite good as well. Great production.

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