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Toshiba: Space Chair

Advertising Agency: Grey London, UK
Creatives: Andy Amadeo
Producer: James Covill
Production Company: Hungryman
Director: Andy Amadeo
DP: Harris
Producer: Matt Jones
Editing Company: The Whitehouse
Editor: Russell Ike & Ed Enayat
Post Production: The Mill
Producer: Chris Batten
Colourist: Seamus O’Kane
Lead 2D: Adam Grint
Flame Assist: Da
Kit: Baselight/Flame

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16 comments

Guest's picture
Guest

I wish they showed the fall back to earth, since that's the most interesting part. But still cool.

gmint7's picture
gmint7
2685 pencils

ugh, a rip off from MIT students
.
sorry for the spoiler
http://www.cnn.com/2009/TECH/09/21/space.camera.icarus.ireport/

but still it's nice :)

:::J:::

slowrider's picture
slowrider
648 pencils

well - here is an art piece that might have potentially been an inspiration:

http://www.youtube.com/watch?v=_wnyp3Nrp0w

it is not a red chair - no hd cameras were used - but the soundtrack is pretty similar

one should not take life so seriously - as one will not come out of it alive.

Creative Criminals's picture
Creative Criminals
54 pencils

I love this ad! View more facts and the making of: http://creativecriminals.com/tvcinemafilm/toshiba-space-chair/

Guest's picture
Guest

no creativity on this one. stolen from 2 students. stealing is easy but hey, whatever

sirvan's picture
sirvan
29870 pencils

The problem I have w/ this is they didn't use the actual cameras they sell. Other than that, it's really cool.

+++

"I love some things, and don't love some other things."

gmint7's picture
gmint7
2685 pencils

the didn't??? that sucks! lol
that's false ad

:::J:::

Corbeen's picture
Corbeen
1070 pencils

It is a method i agree to take ideas out of the world and to put them in advertising, every body does it... W + K they did it quite a lot of times (Honda Cog), but the diference with htis case is that u take a cover story, truly succsesfull cover story of 2 MIT students...
and not to mention the existance of this video , http://www.youtube.com/watch?v=_wnyp3Nrp0w ..

why for the sake of god if someone placed a chair in the space u wanna do it for the second time ?.

So , ur job was connecting Toshiba with theese existing stories that u admire???

Maybe if ur idea was to put this on cannes , maybe u should have kept it in the shelf just right before the festival where nobody will have time to find anything and the hands of the jurry willl be enough confused to push green for this rip...:)
sorry.

Wordnerd's picture
Wordnerd
6662 pencils

great athmosphere (no pun). that would make a great google-maps ad

Corbeen's picture
Corbeen
1070 pencils

...

Prof's picture
Prof
1453 pencils

i came THIS close to muting that thing. why on earth would you put this extremely annoying fax/dial tone in that ad?

Quite really.

alexander_bickov's picture
alexander_bickov
3279 pencils

Out of standarts. Like it!

silvi's picture
silvi
4172 pencils

Absolutly Different.

Corbeen's picture
Corbeen
1070 pencils

r u blind? they just re shoot an artist video. that is different? out of standard? they even didnt change the tone. what is the creativity in this case???

Brainsugar's picture
Brainsugar
1586 pencils

I totally agree.

Guest's picture
Guest

What is the marketing point? Armchair viewing is a message to the canera buyer's audience.. Why not to the potential buyer with a message like captures footage you never could before. (A better line than that, but you get my point) Or does "Armchair "mean something to Brits that it doesn't to this retired Yank agency CD?.

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