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Space Chair

Agency: 
Published/Aired: 
November 2009

The Toshiba Space Chair Project

Description: 

Film advertisment created by Grey, United Kingdom for Toshiba, within the category: Electronics, Technology.

Advertising Agency: Grey London, UK
Creatives: Andy Amadeo
Producer: James Covill
Production Company: Hungryman
Director: Andy Amadeo
DP: Harris
Producer: Matt Jones
Editing Company: The Whitehouse
Editor: Russell Ike & Ed Enayat
Post Production: The Mill
Producer: Chris Batten
Colourist: Seamus O’Kane
Lead 2D: Adam Grint
Flame Assist: Da
Kit: Baselight/Flame

Comments (16)

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Highest Rated

Guest's picture
Guest

What is the marketing point? Armchair viewing is a message to the canera buyer's audience.. Why not to the potential buyer with a message like captures footage you never could before. (A better line than that, but you get my point) Or does "Armchair "mean something to Brits that it doesn't to this retired Yank agency CD?.

Guest's picture
Guest

I wish they showed the fall back to earth, since that's the most interesting part. But still cool.

gmint7's picture
gmint7
Activity Score 2683

ugh, a rip off from MIT students
.
sorry for the spoiler
http://www.cnn.com/2009/TECH/09/21/space.camera.icarus.ireport/

but still it's nice :)

:::J:::

slowrider's picture
slowrider
Activity Score 648

well - here is an art piece that might have potentially been an inspiration:

http://www.youtube.com/watch?v=_wnyp3Nrp0w

it is not a red chair - no hd cameras were used - but the soundtrack is pretty similar

one should not take life so seriously - as one will not come out of it alive.

Creative Criminals's picture
Creative Criminals
Activity Score 54

I love this ad! View more facts and the making of: http://creativecriminals.com/tvcinemafilm/toshiba-space-chair/

Guest's picture
Guest

no creativity on this one. stolen from 2 students. stealing is easy but hey, whatever

sirvan's picture
sirvan
Activity Score 29860

The problem I have w/ this is they didn't use the actual cameras they sell. Other than that, it's really cool.

+++

"I love some things, and don't love some other things."

gmint7's picture
gmint7
Activity Score 2683

the didn't??? that sucks! lol
that's false ad

:::J:::

Corbeen's picture
Corbeen
Activity Score 1093

It is a method i agree to take ideas out of the world and to put them in advertising, every body does it... W + K they did it quite a lot of times (Honda Cog), but the diference with htis case is that u take a cover story, truly succsesfull cover story of 2 MIT students...
and not to mention the existance of this video , http://www.youtube.com/watch?v=_wnyp3Nrp0w ..

why for the sake of god if someone placed a chair in the space u wanna do it for the second time ?.

So , ur job was connecting Toshiba with theese existing stories that u admire???

Maybe if ur idea was to put this on cannes , maybe u should have kept it in the shelf just right before the festival where nobody will have time to find anything and the hands of the jurry willl be enough confused to push green for this rip...:)
sorry.

Wordnerd's picture
Wordnerd
Activity Score 6692

great athmosphere (no pun). that would make a great google-maps ad

Corbeen's picture
Corbeen
Activity Score 1093

...

Prof's picture
Prof
Activity Score 1449

i came THIS close to muting that thing. why on earth would you put this extremely annoying fax/dial tone in that ad?

Quite really.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Out of standarts. Like it!

silvi's picture
silvi
Activity Score 4172

Absolutly Different.

Corbeen's picture
Corbeen
Activity Score 1093

r u blind? they just re shoot an artist video. that is different? out of standard? they even didnt change the tone. what is the creativity in this case???

Brainsugar's picture
Brainsugar
Activity Score 1627

I totally agree.

Guest's picture
Guest

What is the marketing point? Armchair viewing is a message to the canera buyer's audience.. Why not to the potential buyer with a message like captures footage you never could before. (A better line than that, but you get my point) Or does "Armchair "mean something to Brits that it doesn't to this retired Yank agency CD?.

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