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Toshiba Laptops: Best Friends

What’s better than two best friends? Two interspecies best friends, that’s what. In this spot, we showcased the bond and adventures of two great buddies and how they use Toshiba Laptop technology to overcome their untimely separation.

Advertising Agency: Wunderman Southern California, Irvine, USA
Executive Creative Director: Anthony DiBiase
Group Account Director: Aron North
Account Executive: Lindsey Nieto
Creative Director: Craig Evans
Associate Creative Director/Copywriter: Ben Peters
Sr. Art Director: Jason Campos
Executive Producer: Laura Keseric
Agency Producer: Megan Bopes
Business Affairs Manager: Ann Davis
Aired: June, 2010

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10 comments

TommyO's picture
TommyO
1866 pencils

What a strange connection to the product.

Hiperion's picture
Hiperion
3138 pencils

Maybe it´s too much simpleton

Phil Lestino's picture
Phil Lestino
1670 pencils

Two interspecies best friends.....I think that says everything about this....next.

Temple's picture
Temple
9621 pencils

You must be kidding.

Guest's picture
Guest

yeeeeeeeep

Adaddicted's picture
Adaddicted
3435 pencils

monkey business!

withalltherespects

Guest's picture
Guest

Modern advertising isn't about being clever. It's about engaging consumers on an emotional level. This spot does this very well. Classic storytelling. Great job!

Guest's picture
Guest

Agreed! I've told a number of people about the ad and, yes, I DID remember the product being advertised too. Well done.

feddy_boo179's picture
feddy_boo179
71 pencils

I like the above comment very much. You're right, an old script but a strange approach to touch the innermost piece of our heart. I like the banana crown on the dog's head ^__^

cef's picture
cef
547 pencils

I really wonder their creative meeting...
please tell me what they use. i want to use the same thing too..

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