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Best Friends

Agency: 
Published/Aired: 
June 2016
Description: 

What’s better than two best friends? Two interspecies best friends, that’s what. In this spot, we showcased the bond and adventures of two great buddies and how they use Toshiba Laptop technology to overcome their untimely separation.

Advertising Agency: Wunderman Southern California, Irvine, USA
Executive Creative Director: Anthony DiBiase
Group Account Director: Aron North
Account Executive: Lindsey Nieto
Creative Director: Craig Evans
Associate Creative Director / Copywriter: Ben Peters
Sr. Art Director: Jason Campos
Executive Producer: Laura Keseric
Agency Producer: Megan Bopes
Business Affairs Manager: Ann Davis

Comments (10)

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Highest Rated

Guest's picture
Guest

Agreed! I've told a number of people about the ad and, yes, I DID remember the product being advertised too. Well done.

TommyO's picture
TommyO
Activity Score 1866

What a strange connection to the product.

Hiperion's picture
Hiperion
Activity Score 3138

Maybe it´s too much simpleton

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Two interspecies best friends.....I think that says everything about this....next.

Temple's picture
Temple
Activity Score 11337

You must be kidding.

Guest's picture
Guest

yeeeeeeeep

Adaddicted's picture
Adaddicted
Activity Score 3435

monkey business!

withalltherespects

Guest's picture
Guest

Modern advertising isn't about being clever. It's about engaging consumers on an emotional level. This spot does this very well. Classic storytelling. Great job!

Guest's picture
Guest

Agreed! I've told a number of people about the ad and, yes, I DID remember the product being advertised too. Well done.

feddy_boo179's picture
feddy_boo179
Activity Score 71

I like the above comment very much. You're right, an old script but a strange approach to touch the innermost piece of our heart. I like the banana crown on the dog's head ^__^

cef's picture
cef
Activity Score 547

I really wonder their creative meeting...
please tell me what they use. i want to use the same thing too..

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