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Tooheys New: Leak

Advertising Agency: Saatchi and Saatchi, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Writers: John McKelvey, James Ross-Edwards (Southpaw)
Art Director: Peter Galmes (Southpaw)
Agency Producer: Jules Jackson
Production Company:Cherub Pictures
Director: Justin Kurzel
DOP: Adam Arkapaw
Producer: Michelle Bennett
Planning: Neil Fairfield
Group Account Director: Alex Carr
Senior Business Director: Chris Yong
Account Manager: James Tracy- Inglis
Account Executive: Brendan Swansborough
Digital: Holler
Below the line: Momentum
Media: Zenith Optimedia

5 comments

bhatnaturally's picture
bhatnaturally
95 pencils

Brilliant! Loved the idea - especially since this is a pure-parity category. Loved the planned surround ideas too. This one and the nana are the funniest of the lot.

thedesignaddict's picture
thedesignaddict
5372 pencils

This one's great.

hermotsura's picture
hermotsura
254 pencils

brilliant campaign. funny, disarming, a bit sexist, but hey, it's beer, target markets and all.

kagzmainah's picture
kagzmainah
631 pencils

:D

michdec's picture
michdec
440 pencils

ha! really good.

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