Tooheys New: Leak
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Advertising Agency: Saatchi and Saatchi, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Writers: John McKelvey, James Ross-Edwards (Southpaw)
Art Director: Peter Galmes (Southpaw)
Agency Producer: Jules Jackson
Production Company:Cherub Pictures
Director: Justin Kurzel
DOP: Adam Arkapaw
Producer: Michelle Bennett
Planning: Neil Fairfield
Group Account Director: Alex Carr
Senior Business Director: Chris Yong
Account Manager: James Tracy- Inglis
Account Executive: Brendan Swansborough
Digital: Holler
Below the line: Momentum
Media: Zenith Optimedia
5 Comments
Brilliant! Loved the idea - especially since this is a pure-parity category. Loved the planned surround ideas too. This one and the nana are the funniest of the lot.
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www.lbhat.com
This one's great.
brilliant campaign. funny, disarming, a bit sexist, but hey, it's beer, target markets and all.
In the quiet words of the Virgin Mary... Come again?
:D
ha! really good.