Tooheys New: Helping
Advertising Agency: Saatchi and Saatchi, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Writers: John McKelvey, James Ross-Edwards (Southpaw)
Art Director: Peter Galmes (Southpaw)
Agency Producer: Jules Jackson
Production Company:Cherub Pictures
Director: Justin Kurzel
DOP: Adam Arkapaw
Producer: Michelle Bennett
Planning: Neil Fairfield
Group Account Director: Alex Carr
Senior Business Director: Chris Yong
Account Manager: James Tracy- Inglis
Account Executive: Brendan Swansborough
Digital: Holler
Below the line: Momentum
Media: Zenith Optimedia


8 Comments
I have to say i love the copy in this ad. Well done!
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Alexandre Brito
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Different approach which is kind of funny. Strategically speaking, the horse bit should have been left out. Anyone who's seen Jack-Ass movie, doesn't want to think about that disgusting scene when their trying to think about tasty beer. Bad connection to the product.
watching this ad : one case.
I love the whole series. Really funny!
What hath God wrought
Hahah this is really good. Dunno about everyone else but this is how we would pay a mate.
works
:::J:::
LOL!!!
Some of these adverts are quite amusing, others not. In any case, I think I'll remember the name of the beer... Maybe.