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Too Faced / Better than Sex mascara: Duty to please your beauty

Advertising Agency: Standard Time, Los Angeles, USA
Founder / Creative Director: Michael Sharp
Associate Creative Director: Laura Wimer
Senior Copywriter: Spencer Somers
Associate Account Executive: Chanel Wyett
Agency Producer: Kristine Ling
Director: Elliot Dillman / Bankrupt Films
Executive Producer: Robert DeBakey
Director of Photography: Samuel Brownfield
Sound Mixer: George Wymenga
Art Director: Luis Zaragoza

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6 comments

damnson's picture
damnson
3950 pencils

Crap.

Temple's picture
Temple
9621 pencils

The direction sucks, the model sucks and the idea is not that great.

kleenex's picture
kleenex
26994 pencils

Sorry... SEX is better...

Phantom's picture
Phantom
116 pencils

It looks like a crap, but i think it will catch the target group

sacrilegend's picture
sacrilegend
2012 pencils

Agreed.

Also, I know this was an obvious first idea for the creatives on this, and the name of the product can easily pigeonhole your thought process — but c'mon.

sacrilegend's picture
sacrilegend
2012 pencils

Duplicate comment.

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