Advertising Agency: Richter7, USA
Creative Director: Gary Sume
Art Director: Hunter Sebresos
Copywriter: Gary Sume
Director: Ben Hurst
Production Company: Fueld Films
Aired: April 2007
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8 Comments
Niiiice one! cool approach.
yeah good one! and that voice is perfect
Okay, 'a bit too honest' has been done but in totally different ways, I like this approach! Phuk commercials, make them a break. Brilliant!
MY HERO!!! Finally an advertiser gets it!!! Finally a commercial that gets out of my way!!! I agree Wordnerd; the voice is perfect.
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Hot DAMN, I'm jealous.
Yup, "too honest" is way done. THIS is way fresh.
The premise and function of the commercial is fine but to have the family pull into a small business for the express purpose of a bathroom break is irritating. A personal issue as we run a small country store. If this stop ended at a public facility such as a park or clean highway rest-stop, no problem. Bathrooms are a privilege of customers. I seriously doubt a double parked rig at the entrance has the intention of staying long and enjoying a meal, ie spend $.
brian d on a scenic hiway in Oregon
please don't anyone say this has been done before!!!! absolutely great idea!!!
You're damn right Laurent, I'll eat my words (see earlier comment), it's just phukin' brilliant.