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Behind the scenes of Darth Vader's voice recording for TomTom GPS

Agency: 
Published/Aired: 
May 2010

Also From This Campaign (2 items)

Description: 

Watch Lord Vader during the recording of his GPS voice for TomTom. Many buttons died to bring us this information. The viral promotes the first of four new voices for your TomTom GPS, the other three being Yoda, C3PO and Hans Solo.

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Directors: Hesling Reijdinga, Erwin Kleinjan
Art Directors: Nick Schonfeld, Hesling Reidinga, Maarten Versteege
Copywriter: Nick Schonfeld
Post Production: The Ambassadors
Sound: The Ambassadors
Account: Matthijs Horsman
Design: Maarten Versteege, Sib Hibma
D.O.P: Daan Nieuwenhuis
Producer: Emelie van Wensen, Michel de Goede (Czar)
Director: Willem Gerritsen
RTV: Matthijs Horsman

Comments (19)

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Highest Rated

peterwbauman's picture
peterwbauman
Activity Score 107

fun

picopalqlea's picture
picopalqlea
Activity Score 999

LOL!!!!! this is awesome....

atb2005's picture
atb2005
Activity Score 13557

This gimmicky approach - using famous voices - is so old now. If the spot wasn't (mildly) funny, I'd have given it 4 stars. Nothing really out of the ordinary here. Starwars fans would love it.

nspad's picture
nspad
Activity Score 96

The product is what is gimmicky, not the ad. Remember that in your critique.

atb2005's picture
atb2005
Activity Score 13557

Yes indeed. That said, I still don't find anything special about this ad.

nspad's picture
nspad
Activity Score 96

The product is what is gimmicky, not the ad. Remember that in your critique.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

AWESOME! Then again, anything with Vader on it is AWESOME!

CG

sloppy4's picture
sloppy4
Activity Score 1494

never knew you could get voices on GPS.
cool stuff.

Rafael Steffen's picture
Rafael Steffen
Activity Score 61

this is awesome... serious, amazing.

gonzalocaravia's picture
gonzalocaravia
Activity Score 18

jajajajajajaj AMAZING jajaja

pindaro's picture
pindaro
Activity Score 524

niiiiiiiceeeeee.... a little too long but definitely awesome.

Olafski001's picture
Olafski001
Activity Score 1193

the commercial is a bit long and boring
but i want dath vader on my gps!!!!

kalpesh78's picture
kalpesh78
Activity Score 2578

Its hilarious.... I wish it was longer..

ideas....30 minutes nahi toh free.

transfuse's picture
transfuse
Activity Score 28

that's fun.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

LOL

c's picture
c
Activity Score 35

tooooooooo long and
boooooooooooooring

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

lol nice!

Jeff

Viranica's picture
Viranica
Activity Score 230

this is fully entertaining.

capywriter's picture
capywriter
Activity Score 5509

'Luke, I'm your co-driver!'

It was selected as 'Today's finest ad' on Pièce de Pub du Jour some days ago.

peterwbauman's picture
peterwbauman
Activity Score 107

fun

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