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TomTom: Behind the scenes of Darth Vader's voice recording for TomTom GPS

Watch Lord Vader during the recording of his GPS voice for TomTom. Many buttons died to bring us this information. The viral promotes the first of four new voices for your TomTom GPS, the other three being Yoda, C3PO and Hans Solo.

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Directors: Hesling Reijdinga, Erwin Kleinjan
Art Directors: Nick Schonfeld, Hesling Reidinga, Maarten Versteege
Copywriter: Nick Schonfeld
Post Production: The Ambassadors
Sound: The Ambassadors
Account: Matthijs Horsman
Design: Maarten Versteege, Sib Hibma
D.O.P: Daan Nieuwenhuis
Producer: Emelie van Wensen, Michel de Goede (Czar)
Director: Willem Gerritsen
RTV: Matthijs Horsman
Aired: May 2010

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19 comments

picopalqlea's picture
picopalqlea
999 pencils

LOL!!!!! this is awesome....

atb2005's picture
atb2005
13567 pencils

This gimmicky approach - using famous voices - is so old now. If the spot wasn't (mildly) funny, I'd have given it 4 stars. Nothing really out of the ordinary here. Starwars fans would love it.

nspad's picture
nspad
96 pencils

The product is what is gimmicky, not the ad. Remember that in your critique.

atb2005's picture
atb2005
13567 pencils

Yes indeed. That said, I still don't find anything special about this ad.

nspad's picture
nspad
96 pencils

The product is what is gimmicky, not the ad. Remember that in your critique.

Carlos Garcia's picture
Carlos Garcia
846 pencils

AWESOME! Then again, anything with Vader on it is AWESOME!

CG

sloppy4's picture
sloppy4
1496 pencils

never knew you could get voices on GPS.
cool stuff.

Rafael Steffen's picture
Rafael Steffen
61 pencils

this is awesome... serious, amazing.

gonzalocaravia's picture
gonzalocaravia
18 pencils

jajajajajajaj AMAZING jajaja

pindaro's picture
pindaro
526 pencils

niiiiiiiceeeeee.... a little too long but definitely awesome.

Olafski001's picture
Olafski001
1195 pencils

the commercial is a bit long and boring
but i want dath vader on my gps!!!!

kalpesh78's picture
kalpesh78
2580 pencils

Its hilarious.... I wish it was longer..

ideas....30 minutes nahi toh free.

transfuse's picture
transfuse
25 pencils

that's fun.

alexander_bickov's picture
alexander_bickov
3279 pencils

LOL

c's picture
c
35 pencils

tooooooooo long and
boooooooooooooring

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

lol nice!

Jeff

Viranica's picture
Viranica
230 pencils

this is fully entertaining.

capywriter's picture
capywriter
5511 pencils

'Luke, I'm your co-driver!'

It was selected as 'Today's finest ad' on Pièce de Pub du Jour some days ago.

peterwbauman's picture
peterwbauman
107 pencils

fun

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