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Tok&Stok: Village

Tok&Stok and DDB Brasil present "Village", a super production created in partnership with Fulano Filmes. The film conveys the brand's concept "easy to assemble furniture" in a way never before seen in the brand's communication history. The brand has been in the market for 35 years. In the ad, young men from a small villa get ready to go on an "initiation trip", to become grown men. As they leave to go to the woods, their mothers, girlfriends, wives and fathers wait with anticipation. Alone, the young men continue on their journey, scared, walking carefully and spend the night in the woods. Until the day comes and they return to the villa as heroes, as men, bringing something with them: their own furniture. The caption for the film: "Tok&Stok. Easy to assemble furniture".

Advertising Agency: DDB Brasil, Sao Paolo, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Marco Versolato, João Mostério, André Pedroso
Copywriter / Art Director: Una Rubia en el Avión
Agency Producers: Giberto Pires, Ana Lúcia Marques
Account Supervisors: Mônica de Carvalho, Suzana Poli, Marcelo Trivilato
Production House: Fulano Filmes
Executive Production: Krysse Mello, Natasha Louckevitch
Director: Mariana Youssef
Photography: Jan Velicky
Lighting: Miro Zila
Edit: Rami D’Aguiar
Music: Supercharango
Sound Desing and Mixagem: Big Foot
Sound Design: Gianni Dusio, Gabriel Soster, Chris Jodão Equipe
Post Production: Fulano Filmes
Production: Sirena Films, Prague
Advertiser’s supervisor: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena

3 comments

kleenex's picture
kleenex
29454 pencils

TOOO LONG and crappy at the same time.

certaintly's picture
certaintly
4060 pencils

long yes, but kept me interested and curious the whole time. the pay off was a tad bit of a let down.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Liked it.. though was a bit long...

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