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TNT: Winter Collection 2010

The global swine flu pandemic serves as an unlikely yet effective backdrop to this latest TV spot for clothing brand TNT, created by BBR Saatchi & Saatchi Tel Aviv. The ad casts enfants terribles duo Alice Dellal and Josh Beech as the world's sole survivors in this post-apocalyptic, 'what if' scenario. The commercial ends with the tagline, 'Winter 2010?'

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Amarel Shoshani
Copywriter: Ran Tzalach
Account director: Yael Ron
Account supervisor: Sigal Tzur
Planning director: Libby Katz
Senior planner: Shani Goldberg
Planner: Moran Raphaeli
VP production: Dorit Gvili
Production company: Gustavo
Director: Ranny Carmeli
Aired: October 2009

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9 comments

morse's picture
morse
15590 pencils

It's surely an unexpected way to sell jeans. Swine flu pandemic survivors? How did the creative team arrive to this idea?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

hah, the end says "Winter 2010", nice to know our future.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

mgriff21's picture
mgriff21
592 pencils

Wow .. I've said it plenty of times before, but fashion advertising has NO direction. So will face masks be included in the new Winter line? I don't understand what they're trying to say.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

michdec's picture
michdec
440 pencils

It has an explanation.. but I still don't get it

Brain-Art's picture
Brain-Art
1101 pencils

The dude looks like Brandon Boyd from Incubus... That´s it

the_lizard_king's picture
the_lizard_king
1259 pencils

What? Seriously? i mean ok with the swine flu thing... but do u mean to sell stuff in spite being on the verge of extinction?

And then GOD said...
Let there be creativity!!!

Temple's picture
Temple
9621 pencils

Unfathomably bad.

Guest's picture
Guest

IT IS VERY INTERSTING.......

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