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TNT: Winter Collection 2010

Your rating: None Average: 5.3 (32 votes)

The global swine flu pandemic serves as an unlikely yet effective backdrop to this latest TV spot for clothing brand TNT, created by BBR Saatchi & Saatchi Tel Aviv. The ad casts enfants terribles duo Alice Dellal and Josh Beech as the world's sole survivors in this post-apocalyptic, 'what if' scenario. The commercial ends with the tagline, 'Winter 2010?'

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Amarel Shoshani
Copywriter: Ran Tzalach
Account director: Yael Ron
Account supervisor: Sigal Tzur
Planning director: Libby Katz
Senior planner: Shani Goldberg
Planner: Moran Raphaeli
VP production: Dorit Gvili
Production company: Gustavo
Director: Ranny Carmeli
Aired: October 2009

9 Comments

morse's picture 8826 pencils
7

It's surely an unexpected way to sell jeans. Swine flu pandemic survivors? How did the creative team arrive to this idea?

What hath God wrought

Jaap Grolleman's picture 6401 pencils

hah, the end says "Winter 2010", nice to know our future.

alexander_bickov's picture 3323 pencils

Nice

mgriff21's picture 598 pencils
1

Wow .. I've said it plenty of times before, but fashion advertising has NO direction. So will face masks be included in the new Winter line? I don't understand what they're trying to say.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

michdec's picture 444 pencils

It has an explanation.. but I still don't get it

Brain-Art's picture 1113 pencils

The dude looks like Brandon Boyd from Incubus... That´s it

the_lizard_king's picture 792 pencils

What? Seriously? i mean ok with the swine flu thing... but do u mean to sell stuff in spite being on the verge of extinction?

And then GOD said...
Let there be creativity!!!

Temple's picture 7782 pencils

Unfathomably bad.

Guest's picture

IT IS VERY INTERSTING.......

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