Tjäreborg: Instant Holiday, 4

We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjäreborg destination? We revealed that in the "Lähdetjä lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%.

Advertising Agency: 358 Helsinki, Finland
Production Company: Mjölk
Directors: Marko Antila, Juho Konstig
Creative director: Antero jokinen
Copywriter: Taro Korhonen
art director: Maria Fridman
graphic designer: HP Savolainen
Account manager: Robert from
Agency producer: Krista Durchman
Strategist: Milla Kokko

Related videos by Shutterstock


morse's picture
15028 pencils

This is an entertaining campaign, but it does not tell me anything about the brand. Is it cheap, fast, good, etc.? I have no idea. The only thing I know is they are kinda funny and family friendly I guess.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

simon.gross's picture
541 pencils

It's obviously not a brand ad. It's hard working retail. And judging from the increase in sales, it worked its arse off.

Boldsen's picture
8 pencils

Very nice! I like.

sempreverdebiga's picture
10 pencils

It remember me the video on YT "where the hell is mat?". I think isn't it so original this ad.

Kyput's picture
62 pencils

I guess, they're trying to create a holiday atmosphere..

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments