Tjäreborg: Instant Holiday, 4

We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjäreborg destination? We revealed that in the "Lähdetjä lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%.

Advertising Agency: 358 Helsinki, Finland
Production Company: Mjölk
Directors: Marko Antila, Juho Konstig
Creative director: Antero jokinen
Copywriter: Taro Korhonen
art director: Maria Fridman
graphic designer: HP Savolainen
Account manager: Robert from
Agency producer: Krista Durchman
Strategist: Milla Kokko


morse's picture
15826 pencils

This is an entertaining campaign, but it does not tell me anything about the brand. Is it cheap, fast, good, etc.? I have no idea. The only thing I know is they are kinda funny and family friendly I guess.

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simon.gross's picture
541 pencils

It's obviously not a brand ad. It's hard working retail. And judging from the increase in sales, it worked its arse off.

Boldsen's picture
8 pencils

Very nice! I like.

sempreverdebiga's picture
10 pencils

It remember me the video on YT "where the hell is mat?". I think isn't it so original this ad.

Kyput's picture
62 pencils

I guess, they're trying to create a holiday atmosphere..

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