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Tjäreborg: Instant Holiday, 1

We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjäreborg destination? We revealed that in the "Lähdetjä lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%.

Advertising Agency: 358 Helsinki, Finland
Production Company: Mjölk
Directors: Marko Antila, Juho Konstig
Creative director: Antero jokinen
Copywriter: Taro Korhonen
art director: Maria Fridman
graphic designer: HP Savolainen
Account manager: Robert from
Agency producer: Krista Durchman
Strategist: Milla Kokko