Timberland Pro: Hammer

StayOnYourFeet.com helps blue-collar workers by introducing them to the Timberland PRO® Endurance boot. The Endurance boot is equipped with anti-fatigue technology, designed to help workers stay on their feet all day long. Also, with the government's recent news that unemployment rate has reached a 26-year high, StayOnYourFeet.com literally will do just that. The program will help workers through this difficult job market. Timberland PRO has partnered with careerbuilder.com to create an easy online tool that enables workers to find local jobs. Focused strictly on jobs in traditionally blue-collar fields such as construction, skilled labor and manufacturing, this job search functionality is also available to workers through their mobile phones. Workers who visit the Timberland PRO mobile site (m.stayonyourfeet.com) will be able to gain access to job listings on the go, anywhere and anytime.

Advertising Agency: Mullen, Boston, MA, USA
Executive creative director: Mark Wenneker
Creative directors: Michael Ancevic, Matt Fischvogt
Art director: Mark Chamberlain
Copywriter: Andy Schneider
Broadcast Production: Liza Near, Zeke Bowman, Jessica Pearson, Jamie Sheehy
Digital Production: Christian Madden, Steve Haroutunian, Tiffany Sugalski, Jane Allen, Louis Gentile
Web Development: Chris Court, Erik Mellgren
Flash Development: Andy Keyes, Joey Tomaino
Information Architecture: Tim Parcell
Visual Effects Designer: David Onessimo
Digital imaging: Bethany Acheson, Nick Minieri
Account Service: Greg Meyer, Ryan Morrissey
Production Company: Special Guest/1st Avenue Machine (NYC)
Director: Aaron Duffy
Executive Producer: Serge Patzak
DP: Brian Pryzpek
Color Correct: Smoke and Mirrors (NYC)
Visual Effects: Brickyard VFX (Boston, MA)
Music/Sound Design/Audio Post: Soundtrack (Boston)
Composer/Sound Designer/Mixer: Mike Secher