The World March for Peace: Taxi
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Imagine a world without war. Walk for it. The worldmarch.org
Advertising Agency: JWT, Delvico, Madrid, Spain
Creative Director: Miguel Bemfica
Art Director / Director: Iván de Dios
Copywriter: Alberto Espeja
Production: Dalton´s
Aired: July 2009
5 Comments
it's an interesting juxtaposition to watch but the solution didn't do it for me.
I thought it's brilliant!
The best thing about about it is a lighthearted notion on a serious topic (with a serious jet!)
good idea, dodgy audio/ voiceover
Nice idea, but I preferred the aircraft carrier TVC. This one would work better if the aircraft was operating as a commercial flight, rather than a taxi. The "This is your captain speaking" voiceover would fit well, too.
Imagine a world run by adults.
Instead of walking for peace, why not walk for hungry children or homeless vets or a clue.