The Victorian Department of Primary Industries: Farmerama

The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show, released online and was developed into two children's books featuring the same characters from the animations.

Advertising Agency: Marmalade Comms, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Gal Shkedi
Animator: Cam Gough
Production: Beaver
Sound Design: Final Sound
Published: September 2009