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See the Right Thing

Agency: 
Published/Aired: 
September 2010
Description: 
Advertising Agency: Hiebing, Madison, WI USA
Creative Director: Sean Mullen
Art Director: Jorel Dray
Copywriter: David Schiff
Producer: Jay Gullixson
Production House: loyalkaspar
Creative Director: Beat Baudenbacher
Producer: Scott Lakso
Animator: Josh Graham
Music & Sound Design: Mark Walk

Comments (3)

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Highest Rated

shahidali's picture
shahidali
Activity Score 4069

Where others saw A we saw B is a very traditional format. Very much overused. Not the best copy to promote an educational institute. Also, the VO at the end saying "Keep on" somehow sounded like a self appraising voice to me and if so, it should have been avoided at any cost. In fact, to me, the commercial gives me a sense of mediocrity about the institute.

shahid

Guest's picture
Guest

Nice animation. Bad VO.

Guest's picture
Guest

I agree on the VO. It makes it feel cheap.

shahidali's picture
shahidali
Activity Score 4069

Where others saw A we saw B is a very traditional format. Very much overused. Not the best copy to promote an educational institute. Also, the VO at the end saying "Keep on" somehow sounded like a self appraising voice to me and if so, it should have been avoided at any cost. In fact, to me, the commercial gives me a sense of mediocrity about the institute.

shahid

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