The Secret Life of Walter Mitty: What would you do with $25,000?
Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Chief Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Diego Bertagni, Ignacio Jardon
Account Director: Alicia Hultmann Ayala
Account Supervisor: Julieta Real
Published: December 2013