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The Secret Life of Walter Mitty: What would you do with $25,000?

Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Chief Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Diego Bertagni, Ignacio Jardon
Account Director: Alicia Hultmann Ayala
Account Supervisor: Julieta Real
Published: December 2013

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1 comment

Londonpride's picture
Londonpride
151 pencils

Amazing work. But if you Ogilvy guys spend even a penny to submit it to awards instead of donating, no question you'll deserve the Grand Prix in best use of Hypocrisy.

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