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Published/Aired: 
October 2012
Description: 
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter / Art Director: Jean Lafrenière
Accounts: Mireille Côté, Catherine Darius, Alexandra Laverdière, Eve Boucher
Agency Producer: Claudia Lemire, Julie Lorazo
Director: Nicolas Monette
DOP: Andre Turpin
Production House: Philippe Lalande / Quatre Zéro Un
Sound Design: Boogie Studio

Comments (17)

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Highest Rated

JCG's picture
JCG
Activity Score 39

I get your point. But I have to disagree, because what the ad is showing is people using the breathalyser. The last scene doesn't make all the other people guilty and they are all playing the Anthem of shame, literally. Needless to say I agree with the message, the ad doesn't separate drunk from sober.

kleenex's picture
kleenex
Activity Score 43337

interesting concept.

danyboy's picture
danyboy
Activity Score 9

I like the concept a lot. I would have just put the song "amazing grace" (or any other funeral theme song) and skip the "anthem of shame". But that's just my pov.
Nice work !

VivianRaul's picture
VivianRaul
Activity Score 20620

Excellent!

Temple's picture
Temple
Activity Score 11337

Agree with danyboy, was waiting for Chopin, which would make this extraordinary compared to just good.

Lisbon freak's picture
Lisbon freak
Activity Score 494

Brilliant.

psykart's picture
psykart
Activity Score 998

Love it.

DesignDine's picture
DesignDine
Activity Score 1313

Liked the tag.

ItMatters's picture
ItMatters
Activity Score 2167

Like the concept.

miko1aj's picture
miko1aj
Activity Score 3086

i thought about Chopin as well. But this concept is brilliant anyways.

JCG's picture
JCG
Activity Score 39

I like the simplicity but I'm not that crazy about it. If a policemen considers he has to measure someone's alcohol that doesn't mean he's drunk.

miko1aj's picture
miko1aj
Activity Score 3086

what? what is your argument?

JCG's picture
JCG
Activity Score 39

My argument is: using the breathalyser does not mean you are drunk. Then, "the anthem of shame" is building a concept of guiltiness to people who may not be.

miko1aj's picture
miko1aj
Activity Score 3086

I see. But still – this is not suggesting that everyone who is asked to blow is actually guilty and "sentenced" to shame. Reversing your argument – everyone who is asked to use breathalyser AND IS drunk SHOULD be ashamed of the result. That's why the ending scene shows this literally. Shame. That's it.

JCG's picture
JCG
Activity Score 39

I get your point. But I have to disagree, because what the ad is showing is people using the breathalyser. The last scene doesn't make all the other people guilty and they are all playing the Anthem of shame, literally. Needless to say I agree with the message, the ad doesn't separate drunk from sober.

CommandZ's picture
CommandZ
Activity Score 2498

"Anthem of shame" could of been re-tooled to elevate this but it's still good, just not great.

Nicmonette's picture
Nicmonette
Activity Score 40

I'm curious. How would you re-tool it?

izzlah's picture
izzlah
Activity Score 229

outstanding work

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