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Published/Aired: 
October 2012
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Description: 
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter / Art Director: Jean Lafrenière
Accounts: Mireille Côté, Catherine Darius, Alexandra Laverdière, Eve Boucher
Agency Producer: Claudia Lemire, Julie Lorazo
Director: Nicolas Monette
DOP: Andre Turpin
Production House: Philippe Lalande / Quatre Zéro Un
Sound Design: Boogie Studio

Comments (17)

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Highest Rated

JCG's picture
JCG
39 Activity Scores

I get your point. But I have to disagree, because what the ad is showing is people using the breathalyser. The last scene doesn't make all the other people guilty and they are all playing the Anthem of shame, literally. Needless to say I agree with the message, the ad doesn't separate drunk from sober.

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