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The North Face: Hibernation

Advertising School: Art Center College of Design, USA
Director/Editor: Ian Kammer
Producer: Francis Pollara
Director of Photography: Justin Gurnari
Sound Design: Dan Bartolucci

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19 comments

lahaff's picture
lahaff
1520 pencils

Not that big of an idea, but very nice video, especially for being student work.

Guest's picture
Guest

who are you this is solid.

lahaff's picture
lahaff
1520 pencils

I am the copywriter hero! In brightest day and in blackest night, no bad advertising shall escape my sight.

dadada's picture
dadada
1720 pencils

ok

Everybody is creative, be yourself.

Guest's picture
Guest

I agree with Lahaff : not the most brilliant idea ever seen. A pity because coming from students: is young people do not come with dynamic ideas, what will they produce later ? But well realised: clean and nice

Guest's picture
Guest

it's something very predictable at how the story would go. I wouldn't say it's the best or creative, but it's not bad either. It's just nice.

Guest's picture
Guest

video is nice, but idea is a bit stupid- people see such views when they are totally frozen some minutes before death...;)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Why do they say "Keep walking?". Pointless reference to Johnnie Walker in my opinion.

Furthermore, agree with above comments.

DonDraper's picture
DonDraper
18 pencils

Where did you see "Keep walking?"

Janae's picture
Janae
385 pencils

the effekt would be better, if he had no beard, when the storm begins
and when he finally wakes up in spring, his beard is grown.

HappyHour's picture
HappyHour
2387 pencils

he was dreaming, he didn't actually wake up in the spring

thedesignaddict's picture
thedesignaddict
5391 pencils

Nicely shot. The idea is pretty good.

Guest's picture
Guest

nice ad, but his face look sad in the dream, like he is saying daaamn where is all the snow gone !!!

JeffP's picture
JeffP
810 pencils

I wish I could sleep as good ad that. Does North Face have products for daddies?
BTW, solid ad. The trekkers out there will identify themselves to this.

morse's picture
morse
15972 pencils

Quite nice, but I agree it can be misunderstood easily.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
miko1aj
3098 pencils

Who are You to demand magnificent ideas, and if they're not it would mean that whole work is weak. Oh c'mon. This is absolutely fabulous ad, nevermind who'd done that. Great story, cool cinematography, cool grading, great music. Hats off.

Guest's picture
Guest

Thanks, I appreciate the support. We shot this for less then 5k (on anamorphic 35mm to those who might care) with no support from North Face. All the snow and tent stuff was on a sound stage, everything else on location. To those who enjoyed, thanks, I wanted to do something different with a major brand that goes slightly against how they normally advertise, I always consider myself first a narrative storyteller and wanted to build my reel within that genre.

maxweatherby's picture
maxweatherby
2 pencils

.

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