The Model Apartment: Anthem

The Model Apartment is a provocative campaign that is designed to introduce a premier boutique development featuring the interior designs of acclaimed American fashion designer Zac Posen, located at 16 West 21st Street in New York City. The new short film and ads (including Taxi TV, print, OOH, banner ads and hand-stitched brochures) bring to new life the traditionally staid category of real estate advertising by capturing the essence of Posen’s condominium designs for New York residents and engaging potential buyers in a uniquely entertaining and arresting way.

Advertising Agency: Imagination, USA
Director: Josh Rogers
Director of Photography: Steve Hellerstein
Creative Director, Writer: Josh Rogers
Art Director: Will Dean
Editor: Yazmany Arboleda
Producer: Sharon Mendelow
Set Designer: Robert Pyzocha
Production Designer: Bradley Schmidt
Production Assistant: Katie Courson
Original Music: Arletta

April 2010


Rafael Steffen's picture
Rafael Steffen
61 pencils

good. pretty good

advertising ninja's picture
advertising ninja
609 pencils

thats perfect robot chicken material... they will shred this campaign to pieces and i cant wait to see it.

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