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The Knowledge Network: Gym

Part of a series of station IDs to launch the rebrand of the Knowledge Network. Each spot features a small piece of knowledge being passed on.

Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Director: Erik Yaelland
Production Company: Industry Films
Aired: March 2009

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6 comments

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Guest

bad acting on the guy... i had to watch it 4 times... to understand it. and what knowledge...did she pass on?...not working for me.

Guest's picture
Guest

oh shut up...

Guest's picture
Guest

Where do I pass it on? How? I like the ads, but the call to action is... well, there isn't one.

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Guest

They had a real opportunity to be hysterical and they blew it!!!! Might of been the clients fault though, we all know how anal they can be!!

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Guest

Is the agency's name over promising in this case?

Guest's picture
Guest

Is the agency's name over promising in this case?

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