ICRC & IFRC: 150 years
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Advertising Agency: Saatchi & Saatchi Switzerland
Creation director: Philippe Schwaar
Art director: Gabriel Mauron
CR: Fraser Grant
Tv Producer : Lamar Hawkins & Bernard Cornu
Production company : wanda
Executive producer : claude fayolle
Director : damien ferrié
Studio 3D :Escape Studio
Post-producer : Olivier GLANDAIS
Music Original :
The Foals – Big Big Love
Warner Music - Universal Music
5 Comments
The animation hammers home the concept... but the line doesn't. Oh well. Nice spots.
EDIT:
I guess I should say, rather, the animation presents a BETTER concept than the copy. As often happens.
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"I love some things, and don't love some other things."
Similar to the Amnesty International signature ad, only in color.
And really similar to the France 24 ad posted before. But then again, they used the same production company.
Love the idea on the globe at the end though :)
Quite really.
Its just a nice way of showing the brief, nothing special at all...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
Rip off from Erik Vervroegen's (TBWA Paris) work for AIDES
normal concept, but how to say is attractive.