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The Impossible Song

Published/Aired: 
November 2010
Description: 

For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/

Additional credits:
Original Music: http://www.krop.com/tomerbiran/

Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Creative Officer: Yoram Levi
Creative Directors: Ben Sever, Eddie goldbenberg
Art Director: Eran Nir
Copywriter: Tomer Gidron
Digital Designer: Yaron Sagy
Editor: Deddan Uziel

Comments (17)

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Highest Rated

Guest's picture
Guest

Autotune the New ads...hope you gave those dudes a call and thanked them for the idea at least.

sync's picture
sync
Activity Score 107

Great objective!
Exciting

jmadfreak's picture
jmadfreak
Activity Score 66

Taking a serious subject to try to win awards, with a visual gimmick that's been done before a trillion times, is lame lame lame.
Shame on you!

Sr. Rushmore's picture
Sr. Rushmore
Activity Score 83

PAJEROS!!!
TENÉIS MUCHO QUE HACER Y DEMOSTRAR ANTES DE INTENTAR VENDERNOS ESTA MOTO.

fredsushiman's picture
fredsushiman
Activity Score 65

B U L L S H I T ! ! ! ! ! !

Guest's picture
Guest

i think it is very interesting
the brief on the website is unique and insightful

Guest's picture
Guest
tytpol's picture
tytpol
Activity Score 777

Not cool. At all.

Billoughsby's picture
Billoughsby
Activity Score 5144

They're climbin' in your windows,
They're snatchin' your ideas up,
Tryin' to rob ev'body,
So hide your files,
Hide your briefs,
Hide your files,
Hide your briefs...
Hide your copy, too,
'Cause they're rapin' ev'body out here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HappyHour's picture
HappyHour
Activity Score 2381

crickets

Guest's picture
Guest

110% cynicism.
Go and win your israeli awards...

Guest's picture
Guest

advertising people self-pretentiousness at its best... thumbs down

Guest's picture
Guest

BOOZ

Guest's picture
Guest

I think they doing it for inspartion, both sides, trying to be balance all the way
and you, and your friends in the other 3 comments sounds like you are on automatic pilot
against every thing that start with I.S.R, and ends with A.E.L

Its sad even more than the conflict in the Middle East.

great job The Impossible Brief Team!

Guest's picture
Guest

http://www.nytimes.com/2010/11/09/world/middleeast/09mideast.html?_r=1...

It's sad you and your friends are trying to win awards with one of the most serious subjects there is today in the World.

What if we made a commercial with nazis and jews singing along and a bullshit concept like this?

Start with acts, then we'll let you in the Croissette...

Guest's picture
Guest

as an Israeli i feel shame... sadsad idea

Guest's picture
Guest

Autotune the New ads...hope you gave those dudes a call and thanked them for the idea at least.

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