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The Fondation Abbé Pierre: The Slums

To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the non-aux-taudis.fr website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Advertising Agency : BDDP & Fils, France
Creative Director : Olivier Moine
TV production : Sanae Belkouri, Emilie Recorbet
Post Production: Erika Lausmann
Print Production: Marie D'Ovidio
Art Buying: Marie Ferrara, Elise Kubler
Creative Direction: Aurore De Sousa
Copywriter: Caroline Laumont
Direction: Valérie Pirson
Production House: Partizan

6 comments

kleenex's picture
kleenex
33776 pencils

not bad.

CACAHD's picture
CACAHD
2024 pencils

i like the story

my mind bursts's picture
my mind bursts
94 pencils

Made me think of Francois Truffaut 'Les Quatre Cents Coups'. Makes you think, suitsbly unsettled by it and works when seen once then left to think.

abake's picture
abake
1272 pencils

Amazing how much first world problems differ from third world problems.
Still, a nice piece of advertising.

Lisbon freak's picture
Lisbon freak
473 pencils

Like it too.

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