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The Economist: Red wires

Red wires marks the beginning of The Economist talking to people who might not yet consider themselves to be Economist readers through its marketing and advertising. It was sparked by research undertaken by the magazine last year which discovered that, because of the rise in the number of people going on to university, there are now over 3 million people in the UK whose interest in world affairs, travel, news and politics suggests an unconscious affinity with what The Economist reports on every week. The Economist describes these people as the “intellectually curious”.

This ad uses the image of a wire-jumper (Florent Blondeau) walking through a city on a series of red wires and the strapline “Let your mind wander” as a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist.

Advertising Agency: Abbot Mead Vickers BBDO, UK
Director: Tom Carty
Aired: July 2009

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15 comments

Wolfgang's picture
Wolfgang
143 pencils

nice

Guest's picture
Guest

not the economist tipical ad. like it

Guest's picture
Guest

Heeey Abbot!!

mpared's picture
mpared
562 pencils

I prefer the old ones!!

Guest's picture
Guest

One of the best signature shots that I've seen in a long time.

Ohkamp's picture
Ohkamp
227 pencils

Very nice. :)

shahidali's picture
shahidali
4063 pencils

fantastic.

shahid

Guest's picture
Guest

Great!

Guest's picture
Guest

excellent!

alexander_bickov's picture
alexander_bickov
3279 pencils

Individual idea

kgeiger's picture
kgeiger
7059 pencils

AMV does it again. Nice stuff.

Guest's picture
Guest

Charly P

Really good, brilliant idea, brilliant production.

Corbeen's picture
Corbeen
1070 pencils

its one of those ads ... english ads, I see them threw the years and they all look alike but yet they are powerful somehow.. Its almost the same esthetic like the rush hour for bbc long time ago :

http://www.youtube.com/watch?v=3xR0smB1V58

but its nice...

cathlim's picture
cathlim
7 pencils

nicely done

Suchita Bhhatia's picture
Suchita Bhhatia
42 pencils

neat

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