Advertisement

Red wires

Published/Aired: 
July 2009

The Economist RED WIRES

Description: 

Red wires marks the beginning of The Economist talking to people who might not yet consider themselves to be Economist readers through its marketing and advertising. It was sparked by research undertaken by the magazine last year which discovered that, because of the rise in the number of people going on to university, there are now over 3 million people in the UK whose interest in world affairs, travel, news and politics suggests an unconscious affinity with what The Economist reports on every week. The Economist describes these people as the “intellectually curious”.

This ad uses the image of a wire-jumper (Florent Blondeau) walking through a city on a series of red wires and the strapline “Let your mind wander” as a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist.

Advertising Agency: Abbot Mead Vickers BBDO, UK
Director: Tom Carty

Comments (15)

Log in or register to post comments

Highest Rated

Suchita Bhhatia's picture
Suchita Bhhatia
Activity Score 42

neat

Wolfgang's picture
Wolfgang
Activity Score 151

nice

Guest's picture
Guest

not the economist tipical ad. like it

Guest's picture
Guest

Heeey Abbot!!

mpared's picture
mpared
Activity Score 562

I prefer the old ones!!

Guest's picture
Guest

One of the best signature shots that I've seen in a long time.

Ohkamp's picture
Ohkamp
Activity Score 228

Very nice. :)

shahidali's picture
shahidali
Activity Score 4069

fantastic.

shahid

Guest's picture
Guest

Great!

Guest's picture
Guest

excellent!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Individual idea

kgeiger's picture
kgeiger
Activity Score 7312

AMV does it again. Nice stuff.

Guest's picture
Guest

Charly P

Really good, brilliant idea, brilliant production.

Corbeen's picture
Corbeen
Activity Score 1093

its one of those ads ... english ads, I see them threw the years and they all look alike but yet they are powerful somehow.. Its almost the same esthetic like the rush hour for bbc long time ago :

http://www.youtube.com/watch?v=3xR0smB1V58

but its nice...

cathlim's picture
cathlim
Activity Score 7

nicely done

Suchita Bhhatia's picture
Suchita Bhhatia
Activity Score 42

neat

Advertisement