The Divine Intervention Test

Advertising Agency: The Republik, USA
Creative Director / Copywriter: David Smith
Advertising Agency: David Avis
Production Company: Mad Fish Films, Richmond, USA
Directo: Wayne Gibson
Breaks: November 2007

September 2007


Chough's picture
147 pencils


Filipe's picture
311 pencils

What shall we say? Amen?
I hate religious propaganda.

But of course, I know, I'm not completely able to appreciate this commercial.

moisescho's picture
178 pencils

poor argumentation

pivoman's picture

Very, very funny. Great commercial.

Hey Blablad, ease up. They're making fun of religious propaganda - not spreading it.

brondie's picture

Good lord, I almost busted a gut when the kid said, "Thank you, Jesus." Love it. Where can I find these boats?

klaussnow's picture
1675 pencils

ha, good one, a bit of a quack, but funny nonetheless.

... its already been done...

tristanRP's picture

The final joke was not funny.

dsigno's picture

it reminds me the VW POLO ad :( poor copycat


brondie's picture

get a life dsigno. your critique of the Triumph spot is not only lame, it's simply wrong.

yes, this spot and the VW POLO spot you refer to both give a nod to divine intervention but the similarities end there. conceptually, the spots are completely different. the POLO idea has nothing to do with the POLO brand - it's simply introducing the new car. the triumph ad on the other hand, uses divine intervention as a storyline to demonstrate the boat's toughness. anyone with any marketing sense, will tell you the triumph spot is far superior for this reason alone.

by saying triumph ripped off VW's idea is kind of like me saying that you ripped off the musical group D-Lite when you came up with your super-unique and creative username dsigno. afterall, you both abbreviate your names with a "d" instead of "de". now isn't that dgroovy? perhaps this will d-scourage you from writing any more negative-nilly critiques 'til you get a little more experience under your belt.

Barkach's picture
200 pencils

Lame idea, and two agencies involved?

panasit's picture
687 pencils

that kid is going to lose his ass on that boat.

oh, yeah, by the way, nice ad.

--good idea is enemy of great idea

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