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Pretty much unslated

Agency: 
Published/Aired: 
May 2009
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Also From This Campaign (2 items)

Description: 
Advertising Agency: Doner, USA
Chief Creative Officer: Rob Strasberg
Creative Directors: Karen Cathel & Jimmy Kollin
Art Directors: Darrell Credeur & Jeremy Moy
Copywriters: Derek Clark & Alanna Kulas
Agency Producer: Jill Prost-Ray
Voiceover Talent: Sam Elliott
Music: Gomez

Comments (8)

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Here's a comment from an old son of a camper, father to my camping kids and grandfather (Papa) to my up and coming "little happy campers" who's parents (my grown up kids) who grew up on camping vacations with me. It's o.k. to put old footage as you did (stirs the kid in me from the old days), but I think you shouldn't slather it on so thick. You've already sold the old campers but they've "peeked" on the buying market. Not many are going to continue buying Coleman products, 'cause they just hold on to their old tried and true stuff that lasts forever (or used to, anyway).

You should be catching the attention of the "new" consumers. Do quick, catchey segways to the "Nuevo" campers who don't have those 2-week vacations from yesteryear. Today's camping daddys and camping "Papas" can only put together a long week-end but they want to show their kids/grandkids how much fun camping and outdoor activities together can be. Show us ways to keep our families doing things together in today's hectic environment.

The attention span of kids, teens, young adults and young couples with children is very short because of the very thing you're trying to ride on... iphones, game toys and chat sites. You're wanting to network with at least two generations who have grown up being bombarded by snipets of commercials. The current "growing-up now" generation thrives on quick "soundbytes". I know by practical evidence and experience because ... on any given day, there's three generations of my family hanging around my home. We're still a nuclear family that likes to do things together but time and the "information super highway" is pulling us every which way.

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