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The Capital Transit Network: Sad Movie

Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriters / Art Directors: Luc Du Sault, Nicolas Boisvert
Account Planners: Catherine Darius, Mireille Côté, Alexandra Laverdière
Account Manager: Alexandra Laverdière
Production House: Nova Film
Director: François Lallier
Producer: Dominik Beaulieu
Director of Photography: Richard Tremblay
Media Agency: Alexandre Pascal Lamoureux, Mylène Fortier
Sound Design: Andres Norembuena / Boogie Studio

Published: 
September 2012

14 comments

Lisbon freak's picture
Lisbon freak
492 pencils

Great insight.

metis's picture
metis
413 pencils

I want more of these!! Client lets find the money and get those creatives cracking!

kleenex's picture
kleenex
40636 pencils

I want more two...

certaintly's picture
certaintly
3994 pencils

wouldnt this apply more to laughter?
like when someone tells a funny joke and there's that one guy who always gets it late.

alausa's picture
alausa
1418 pencils

certaintly, I believe you just stumbled on their first thought.

Temple's picture
Temple
11310 pencils

Not sure that "more time to think on the bus" is a great insight (i find it rather ridiculous), good spots however.

sacrilegend's picture
sacrilegend
3275 pencils

It's absolutely true. I'm not sure if you take public transit very often, but since moving within walking distance of my workplace, I miss the train immensely. It truly is a great time to simply sit back and reflect.

It may sound ridiculous, but this is a pretty honest (and curiously poignant) insight.

Anne's picture
Anne
508 pencils

I think it's a good insight. Time is the new currency.

kalpesh78's picture
kalpesh78
2578 pencils

love it.

ideas....30 minutes nahi toh free.

somecopywriter's picture
somecopywriter
1113 pencils

Great stuff, short and sweet.

miko1aj's picture
miko1aj
3086 pencils

great great great. Simple. Captivating. WIth great potential. True and honest. SHORT!
It's like a pin. pin message.
good shot

chiflete comunic's picture
chiflete comunic
91 pencils

cool, simple and cool.

Corbeen's picture
Corbeen
1093 pencils

good & fresh...:)

abake's picture
abake
1264 pencils

Agree with certaintly, I think it would've worked better with the person who doesn't get the joke.
Still, very good and hugely campaignable.

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