00:00
NewerOlder

The Annual Canadian Cheese Rolling Festival: New sport

In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman
Producer: Kevin Saffer
Freelance producer: Shelley Stevens
Director: Rob Scarborough
Cinematographer: Rob Scarborough
Post-production: JMB Post
Sound House: Kozak
Typographer/MAC artist: Jan Day
Agency broadcast producer: Kevin Saffer
Agency print producer: Zorina Baksh
Account director: Ben Tarr
Account manager: Steve Howard
Casting: Patrick Norman
Aired: July 2009

Related videos by Shutterstock

7 comments

petek's picture
petek
1894 pencils

funny sports, boring andvertising

Guest's picture
Guest

nothing oroginal at all

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny people

Guest's picture
Guest

It's the, "Where did everyone go?" ad. Again. For the millionth time.

shahidali's picture
shahidali
4063 pencils

i like the music:-)

shahid

Guest's picture
Guest

I dig it.

Guest's picture
Guest

where caan i find the music~?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments