The Annual Canadian Cheese Rolling Festival: New sport

In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman
Producer: Kevin Saffer
Freelance producer: Shelley Stevens
Director: Rob Scarborough
Cinematographer: Rob Scarborough
Post-production: JMB Post
Sound House: Kozak
Typographer/MAC artist: Jan Day
Agency broadcast producer: Kevin Saffer
Agency print producer: Zorina Baksh
Account director: Ben Tarr
Account manager: Steve Howard
Casting: Patrick Norman
Aired: July 2009


petek's picture
1894 pencils

funny sports, boring andvertising

Guest's picture

nothing oroginal at all

Guest's picture

It's the, "Where did everyone go?" ad. Again. For the millionth time.

shahidali's picture
4069 pencils

i like the music:-)


Guest's picture

I dig it.

Guest's picture

where caan i find the music~?

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