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The American Red Cross: Stuff

Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Group Creative Directors: Linda Honan
Copywriter: Nick Sonderup
Art Director: Kim Haxton
Sr. Producer: Jesse Brihn
Production Company: Elastic
Director: Andy Hall
CG Lead: Kirk Shintani
3D Aritst: Kirk Shintani, Paulo de Almada, Erin Clarke, Adam Carter, Katie Yoon
3D Animators: Frantz Vidal, Matt Ornstein, Pablo Smith, Lindsey Butterworth
Compositor: Shahana Khan
Designer: Henry De Leon
EP: Jennifer Sofio Hall
Producer: Heather Johann
Music Company: Search Party, Mutato Muzika
Composer: Mark Mothersbaugh
Producer: Sara Matarazzo, Anna Lascurain
Sound Design / Mixing Company: POP Sound, Bicoastal
Mixer: Mitch Dorf, Nick Bozzone
EP: Susie Boyajan
Producer: Erin Reilly
V.O. Talent: Ted Danson

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20 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good ad, very good illustrations

ComicAdGuy's picture
ComicAdGuy
6 pencils

Cute. Like the packshot with the box, very nice.

Hadrons's picture
Hadrons
5743 pencils

a little bit stuffy but cute

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture
miko1aj
3097 pencils

great stuff here.

kleenex's picture
kleenex
27230 pencils

A whole lot of stuff to like in that ad. More stuff like that should be made.

Nike Diesel's picture
Nike Diesel
13339 pencils

Wow! Probably the best spot I've ever seen for Red Cross. And I'd like to repeat the stuff that Kleenex said.
Again, great work and one strong idea. Well delivered.

Billoughsby's picture
Billoughsby
5091 pencils

Mst xlent.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Wordfruit's picture
Wordfruit
1023 pencils

Pretty good :)

I like the art.

jackblack's picture
jackblack
2261 pencils

Very nice execution.

andylefty's picture
andylefty
4533 pencils

It's a logical rather than emotional guilt-trip.

Absolutely love it.

guto_soares's picture
guto_soares
107 pencils

This is a great example to make a simple ad to become a great ad when carried out with professionalism and talent.

iambusy's picture
iambusy
2219 pencils

its nice

busy.

Manoma's picture
Manoma
1093 pencils

So true, so good, so well done...

simonds08's picture
simonds08
598 pencils

very good

visiblecom's picture
visiblecom
68 pencils

Gets u connected, makes u identify with the situation and then invites u to act... That is a well thought message structure put in a distinctive and appealing form. Kudos!

Lazarus's picture
Lazarus
1502 pencils

I like it, but I know the Red Cross and other organisations Like World Vision take about 50% of your donation for admin costs. So much for non-profit.

Calliroe's picture
Calliroe
6 pencils

I like it.
Especially the fact they didn't get too much of a real direction to the add (e.g. "Donate for this kind or that kind of people").
Even watchers that won't be able to (or won't feel enough motivated to) donate to the Red Cross will have the chance to think about the ad and be compassionate and kind to their fellows.

sadikin's picture
sadikin
22 pencils

Brilliant Work (Good Team Work Also)

Arif Mussa's picture
Arif Mussa
14 pencils

this is so brilliant i like the ad its very clever and the picture of him and his kid
its on point, a very nice detail keep going luv it.

Naino's picture
Naino
97 pencils

George Carlin?

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